Acousticians Mission to protect Pedestrians in the Electric Mobility Era

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Sound technicians at Audi, are working to provide a unique sound to the future Electric cars. Acousticians believe that sound should reflect brand’s core values and operations to develop future sound design are in full swing. Audi has publicized their plans to develop various acoustics systems powering future electric cars with a different sound. Electric cars are nearly silent at speeds up to 25 km/h (15.53 mph), reducing noise pollution but also posing problems for pedestrians.

An Audi will always sound like a car, and the company will never use different sort of noises, notifies an authority at Audi. Some of the sounds that will be emitted by the future Audi acoustics for electric cars include a six-cylinder engine, and the murmur of a V8.

The sound technicians at Audi have taken up the task of protecting pedestrians in the electric mobility era and are rigorously functioning on it. Dr. Ralf Kunkel, Head of Acoustics, AUDI AG says – One way do this is by generating artificial noise in electric cars. It is not just a matter of safety, but also a question of how the Audi of the future should sound.

Christian Schüller, Head of Brand Development, Corporate Identity says – “The obvious approach would be to work on the basis of the familiar sound of a combustion engine. Also we want to underscore that an electric or hybrid Audi is an innovative product. Audi also want to make Vorsprung durch Technik audible in the era of electric mobility.”

Audi will not sound like an airplane with jet engines or a space ship from a science fiction film. But the sound will be new and unusual one. Hollywood film I, Robot give an indication of how an Audi might sound in the future.”

Acousticians are on purpose to break the silence of their forthcoming ‘e-tron’ electric cars, which virtually makes no sound at speeds of up to 15mph, and alert other road users its presence on road.

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