asos enters the childrenswear market with 40 of the coolest fashion labels
London, February 19, 2009 — Leading online fashion e-tailer, asos.com, is entering into the kidswear market with the launch of a branded kidswear offering. The collection, called Little asos will cater for babies up to 24 months and girls and boys aged from 2 to 6 years. The collection will launch mid February boasting an impressive line-up of over 40 of the coolest kidswear fashion labels.
As well as stocking ranges from high fashion brands including Diesel, Tommy Hilfiger, Miss Sixty and True Religion, little asos will offer a number of boutique and independent labels such as Cath Kidston, No Added Sugar and Bob & Blossom.
The collection will also feature a number of UK and online exclusives. Little asos will be the sole UK stockist of Lee Kidz, a denim and casual wear range for girls and boys from classic US denim brand, Lee. Online brand exclusives come from Rock Star Baby, a collection of rock and roll inspired designs by Tico Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in outdoor and skiwear, plus the Boden mini and Boden baby collections from the popular English mail-order boutique.
For top-to-toe style, accessories come from well-loved footwear labels including Converse, Havaianas and Ugg.
Launching mid February 09, clothing prices range from £6 – £120 and accessories from £4 – £120.
http://www.asos.com/Asos-Kids-Email/Cat/pgehtml.aspx?cid=6798
“Little asos is what every fashion-conscious purchaser of children’s clothing has been waiting for. We offer the most desirable branded product for kids aged 0-6 yrs in a one-stop, online shop,” says Emma Titmus, Head of Buying – Kidswear.
Little asos launch brands list:
3 Pommes – Levis
Absorba – Lipfish
Amplified – Miss Sixty
Angels with dirty faces – No added Sugar
Bob & Blossom – Nurtured by Nature
Boden – Ollie
Bombay Duck – Pumpkin Patch
Cath Kidston – Ringspun
Converse – Rock Star Baby
Crocs – Snuglo
D&G Junior – Starchild
Diesel – Storksak
Evisu Kizzu – Tales from the Earth
Fabric Flavours – Ticket to Heaven
French Connection- Toby Tiger
Frilly Lily – Tommy Hilfiger
Green Baby – True Religion
Havaiannas – Trumpette
Just Sheepskin – Ugg
Lee Kidz – Worn by
About asos.com
Established in June 2000, asos.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own-label products available and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion-forward 16-34 year olds, asos.com attracts over 4.5 million unique visitors a month and has 1.88 million registered users.
Contact:
Amy Davies
asos.com Press Office
Greater London House
Hampstead Road
London NW1 7FD
0207 836 1284
[email protected]
http://www.asos.com
