** Bang & Olufsen x 2012 SALA Festival**

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Founded in 1925 in Struer, Denmark, Bang & Olufsen is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. For more than 80 years, Bang & Olufsen has utilised innovation and design to ensure that technology best serves the needs of the user, offering the ultimate in pleasurable listening and viewing experiences.

Today, Bang & Olufsen presents a remarkable product portfolio built on this tradition, utilising a range of proprietary and licensed technologies offering a level of performance, product integration, and usability unmatched in the industry.The newly refitted Bang & Olufsen showroom on Grenfell Street is undergoing a galvanizing transformation for an art exhibition in the upcoming 2012 SALA Festival.  

Three of Adelaide?sbrightly, rising artists are utilizing Bang & Olufsen?s architecturally, dynamic space and state-of-the-art technology to create an illuminating, site-specific ?Skyscape? installation.  The collaboration between each Artist?s works integrates digital photography, time-lapse videography and musical composition to produce a synaesthetic interplay of experience, elevating the audience to heightened senses of perception and expanding their conscious awareness towards the boundlessness of human potentiality.?The exhibition is a confluence of Nature and Technology?, says Exhibition Curator and Visual Artist, Natasha Lee. ?The body of work [The Light Between The Space] contemplates the transient nature of existence.?

The Exhibition will be set to light up on Tuesday 31st of July, with an exclusive opening launch event to invited guests only.

The Exhibition will be open to the general public from the 3rd to the 26th of August. Visual Artists, Natasha Lee and Derek Crozier will present a floor talk about their work at 7pm, followed by a live music performance by Sound Artist, Michael Jenkins.  ?I encourage people to come to the Opening because my piece will be entirely improvised on the night. It will be a one-off performance that will never be heard again.? said Michael Jenkins.

FAST FACTS: Official opening of 2012 SALA Festival hosted at Bang & Olufsen 
WHAT: Drinks with artists, Q&A with Natasha Lee and Derek Crozier and live music performance
WHEN: 31 July 2012 at 6PM
WHERE: BANG & OLUFSEN ADELAIDE
25 Grenfell St – CBD

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