Bewakoof Announces New Collection of Shirts on its 3rd Anniversary

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 On their 3rd anniversary, Bewakoof.com – an online destination for apparel and lifestyle products, has launched a brand new product line of casual shirts for men.

Mumbai, April 1st, 2015

Bewakoof.com, known to be a game changer in the Indian apparel and lifestyle realm, offers fashionable products for young hearts. On their third birthday, they have set out on a new stint through their launch of casual shirts. In business since 3 years, Bewakoof’s recently launched in spring product line comprises of more than 25 on trend shirt styles that are endowed with varied colors, patterns and prints. The range epitomizes comfort and style while letting the wearer make a personal statement.

This exclusive collection of shirts is available on http://www.bewakoof.com/slim-fit-shirts-for-men

With the new collection of men’s shirts coming along, Bewakoof has once again pushed the boundaries of Indian fashion by unveiling a new approach to casual fashion. This new range of summer styles is aimed at fashion enthusiasts who are looking to update their casual, weekend wardrobe.

The launch of the new collection is in line with their growth strategy to expand and meet the growing fashion demands of the Indian consumer.

“Following the positive response Bewakoof has received for the past three years, we are excited to enter the premium category through these stylish shirts. We have been working on launching shirts for a while, and what could be a better occasion than our 3rd birthday? Bewakoof is constantly striving to cater to the fast-changing demands of the youth and we have a vision to expand and offer affordable, trendy styles in the future,” said Abhimanyu Mishra, Marketing Head at Bewakoof.

The website assures customers a seamless shopping experience with easy electronic payment and cash on delivery.

Take a look at Bewakoof’s entire collection of staples and premium wear online at their online store.

About Bewakoof

Bewakoof, launched in 2012 by an IIT Bombay duo, is one of the fastest growing online-only youth fashion and lifestyle brand. With over 500+ designs, 1.6 million followers on Facebook and 10 Bollywood movies merchandise, it is one of the most promising brands in the fast fashion realm.

Bewakoof harnesses the energy of ‘quirkiness’ and ‘coolness’. The business model is being built by strong innovation in Technology and Supply Chain, with the vision to make fashion affordable and accessible to the young aspiring masses of India.

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