A leading Birmingham video production company has welcomed the latest research on the value of online video advertising for businesses. Pro Web Video produces web video for a range of businesses and not-for-profit organisations.
The Wireless Shopper Study from Google and Compete analysed wireless consumer online shopping habits and activities in a effort to gain a greater understanding of consumer buying and search patterns. It focused on mobile phones, Web videos enabled potential customers to see how the product works. The findings tap into Compete’s 2 million U.S. consumer panel data. The study found that when potential buyers have been exposed to search ads based on query terms related to the category and the manufacturer, awareness and consideration for specific brands sometimes tripled. About 38% of buyers searched on a wireless term within a week of viewing a mobile phone video on YouTube. Some 39% spoke with family and friends about possible mobile phone purchases, and 20% shared a video.
Wireless shoppers were four times more likely to watch videos about cell phones in 2012 versus the prior year. Consumers tend to view videos four weeks prior to purchase, and were likely to spend more on their purchase: in fact, 69% of video shoppers spend $100 or more on their purchase.
Alexis Belle of Pro Web Video said this week “This research from search engine giant’s Opace confirms what we are seeing increasingly: online video plays an increasingly important role when it comes to researching products and services. Online video will help boost brands and product knowledge, and this is then seen reflected in sales conversion.”
Pro Web Video is a video production company based in Birmingham, and consisting of a small team of professionals and creatives who specialise in online marketing and video production. They handle every element of the video production process, from initial concepts and scriptwriting through to skilful filming, editing and finally the video’s distribution to the web. Their approach is to establish an open relationship with clients from the outset, ensuring they are involved at each and every stage of the production process. They have both achieved some great success stories in video marketing, due to their creativeness, skills and unique personal flair.
For more information on the services that Pro Web Video can offer, visit the company’s website at www.prowebvideoonline.co.uk.
