Burton has been a staple on the British high street for well over 100 years, with a heritage steeped in history, with this in mind, the brand is proud to announce the launch of its new Montague Burton Collection which draws on its history, looks at its archives for inspiration; and ultimately creates a capsule wardrobe for autumn winter that is proud to be British.
The range (named after Montague Burton, the founding father of the company in 1904) builds on the resurgence of national pride as the UK approaches the 2012 Olympics. With a nation united there has never been a better time to turn the nation’s attention to all things British.
The Montague Burton Collection has been crafted within British mills using British fabrics and key pieces from the range that have been designed using original, archived pieces. Through advances in garment technology Burton has created a vintage looking collection with a modern feel.
The classic “Charlie” overcoat for example has actually been designed using Montague Burton’s own personal coat which has been passed down from generation to generation of the Burton family.
The two wool suits in the range (one in a brown and the other in a grey salt and pepper tweed) have been carefully created to produce a stylish, modern take on an original 1958 design; perfect for those men mad on emulating 1950’s tailoring. Each item in the range has been given a typically British name reminiscent of a by gone age, including a trapper hat and flat cap called William and Harry which wouldn’t look out of place for a walk in the grounds of Balmoral Castle.
Knitwear is paramount within this collection with British wool being used to create jumpers, cardigans and roll necks that are perfect for layering. Cable knits add chunky texture that is sure to keep out the British weather this autumn/winter.
The Montague Burton collection has created a capsule wardrobe for the new season that nods to all things British. Celebrating this country’s strengths the new range uses Burton’s heritage as the foundation to create statement, investment pieces on the high street.
The rest of the collection includes trend led outerwear, knitwear and accessories in an earthy colour palette of khaki, ecru, grey, brown, moss and slate that mixes textures such as tweed, wool and suede to full effect.
Design details such as elbow patches, rope ties toggles and football buttons create a classic English country gent aesthetic that is set to be a big look this season. Further more this collection looks equally good in an urban city setting as it does on a long country walk.
The Montague Burton Collection launches in October 2011 in selected stores and online on Burton’s website.
About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion, including gifts for men, men’s suits, men’s shirts, casual clothing, men’s jeans, men’s chinos and men’s shoes.
Customers can also shop online from the Burton website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. Customers can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.
For further details please contact:
Anthony McGrath
Arcadia Group Ltd
Colegrave House
70 Berners Street
London
UK
W1T 3NL
020 7291 2477
www.burton.co.uk
