Let your iPad stand up and be heard
The new BeoPlay A3 sound system from B&O PLAY adds an amazingly rich soundscape to the iPad experience. And it works with your iPad to keep up with every move you can put it through ? and still sound great.
The new BeoPlay A3 combines rock-solid sound with clever design to turn up the dial on iPad enjoyment. Whether you want to listen to your favourite music, check out the latest film or online video, or hold a FaceTime video conference with your friends, BeoPlay A3 adds an acoustic edge that easily becomes addictive.
The deceptively simple design, created by Danish designer Steffen Schmelling, beautifully conceals everything you don?t need to worry about behind a black frame trimmed in aluminium. After popping in the iPad, BeoPlay A3 is ready to reveal startlingly good sound definition and stereo separation wherever you choose to pick it up and bring it.
The launch of the BeoPlay A3 is the latest for B&O PLAY, Bang & Olufsen?s new breed of products designed for the digitally connected.
?We?re thrilled to present BeoPlay A3 to millions of iPad owners,? says VP for B&O PLAY, Henrik Lorensen. ?It?s a great example of how our acoustic technology and design philosophy work with Apple products, and it demonstrates our commitment to great sound no matter where you are. ?BeoPlay A3 is an ingeniously facetted wedge that allows you to fully enjoy all of the iPad?s portable charms. It?s more than light enough to sit or lie with, and its rounded edges are easy on both the eye and hand. Lay it on a table and you can tilt it into landscape mode to answer your mails; but it?s also happy to tilt to portraitmode if you want to scroll through a playlist. Stand it on a table or desk and it transforms the iPad into an immersive theatre for one ? or more if you want to view videos with friends or share a multi-media presentation with a colleague.
With BeoPlay A3, Bang & Olufsen introduces Adaptive Stereo Orientation?. It knows what?s up or down, and chooses which of BeoPlay A3?s four speakers to activate for the best possible listening experience depending on how you are using the iPad at any given time. Weighing in at just 1.5 kg, BeoPlay A3 is designed to make your music mobile. The battery keeps the tunes coming for five hours between charges, and it charges itself as well as your iPad when connected to the mains. BeoPlay A3 is available in black and will retail at $645. Available in Bang & Olufsen stores and at selected retail partners from June 2012.
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