Kellari Taverna Partners With Monterey Bay Aquarium Seafood Watch® & Commits To Serving Ocean-Friendly Seafood
New York, NY – October 17, 2016 – Kellari Taverna is proud to announce a formal partnership with the Monterey Bay Aquarium Seafood Watch program, committing to serve only seafood caught or farmed in ocean-friendly ways.
Seafood Watch empowers consumers and businesses to make choices for healthy oceans. Using science-based, peer reviewed methods, Seafood Watch assesses how wild-caught and farmed seafood affect the environment and provides recommendations indicating which items are “Best Choices,” “Good Alternatives,” and which ones to “Avoid.”
As a Seafood Watch business partner, Kellari Taverna pledges to serve only seafood rated a “Best Choice” or “Good Alternative” and to educate its customers, suppliers and employees about sustainability issues.
“Seafood has always been a passion of mine, especially coming from a Greek Island. I have always worked to promote sustainable practices since Kellari is a seafood centric restaurant. I am very pleased to begin this partnership with Seafood Watch to show a concrete commitment to protecting the wildlife we love,” said Kellari Taverna owner Stavros Aktipis.
“Seafood Watch is proud to welcome Kellari Taverna as its newest partner” said Seafood Watch Director Jennifer Dianto-Kemmerly. “Working together is critical to help create healthy and abundant oceans that will continue to supply us with food, help regulate our climate, and provide a livelihood for millions of people.”
By partnering with Seafood Watch, Kellari Taverna reflects its awareness about growing public concern with how people’s seafood choices affect the world’s fish populations and the impact of seafood production on ocean health.
More than 50% of U.S. consumers say that buying sustainable seafood is personally important.* Through the partnership, Kellari Taverna patrons can be confident its menu selections come from ocean-friendly sources.
Seafood Watch science is referenced by more than 1,000 businesses at 150,000 locations to help inform purchasing decisions. Kellari Taverna joins hundreds of partners entering into an official partnership with Monterey Bay Aquarium Seafood Watch and actively working with its Business Outreach program to help shift the market toward environmentally responsible fisheries and aquaculture operations.
*Source: Truven Health Analytics – NPR Health Poll
For more information, contact Marie Assante at Assante Public Relations at email@example.com, 917-837-0755