CremeCrop.com, an online retailer launched this week by college students Mike Schneider and Bryan Welfel, bucks the trend of the overly complex online shopping industry. Unlike most online stores, CremeCrop.com does not force consumers to choose between hundreds of similar products described in cryptic technical terms. Instead, CremeCrop.com is designed to simplify online shopping by offering only one product, the best product, in each category of electronics- and explaining in plain English why that product has been chosen.
“We think online shopping for electronics has been moving in the wrong direction†said Schneider. “Companies, often mercenarily, offer consumers numerous costly product options, but most consumers don’t have the technical knowledge to distinguish between these countless seemingly similar technological items. This often leads to a situation in which a person will buy either an overhyped, overpriced product, or a cheap product that simply doesn’t deliver. It can be a very stressful situation, and we change that.â€
“Each product is the result of extensive research and hands-on testing,†says Welfel. “Customers can rest assured that we’ve put a great deal of thought into choosing the products offered on CremeCrop.com, and each product is constantly scrutinized as competitors enter the market to ensure that the product continues to be the best buy for our customers.†Each product also features a concise description in non-technical language that explains why it is the best product.
This simplification of shopping is the hallmark of CremeCrop: “No Stress Shopping.†This slogan, plastered throughout the website, is explained by Schneider as “Low prices, a few high quality items, and clear explanations as to what the consumer is buying. That’s the way online shopping should be.â€
