No single marketing effort works all the time, if you keep doing the same things your customers will zone out after a while so you need to vary your marketing tactics and your approach to keep them interested.
Have a plan: There are literally hundreds of opportunities available for communicating your value to customers. But don’t rely on randomly selecting your marketing activities. Take time to plan your actions using results from previous campaigns, and feedback from customers so that you can adapt your efforts to get maximum benefit.
Analyse and review your Search Engine Marketing (SEM): Every business needs to understand how to exploit digital marketing tools and techniques in order to get most from their online presence. The first thing to do is to assess your online activities to make sure that you’re getting the most from them. The best way to measure your return on investment (ROI) when it comes to online marketing is to use a tool like Google Analytics. It allows you to view and analyze traffic data to your website, and tells you who’s using your site, why, at what times, and where they’re coming from. It’s a worthwhile investment of your time if you want to make sure your online marketing budget is being well-spent – and it’s absolutely free! Based on the information you can target your marketing budget at areas that are working for you. Do more of what works and less of what doesn’t!
Utilize Social Media Marketing
Social media marketing is a very useful tool for inexpensive marketing. Popular sites like Twitter, LinkedIn and Facebook make it easy for you to connect with your customers, provided you promote your product in a genuine kind of way – it’s about building relationships with people and gaining their trust so that, one day, they may decide to spend some money with you. Create a Facebook fan page and a Twitter account and link them back to all of your blogs and websites. Make sure you interact with your customers on a daily basis – to take care of complaints as well as to receive compliments — in public!
Video:
Years ago, creating your own bespoke company video would have beyond the budget of most companies, however, with today’s technology that’s no longer the case. Now with a bit of creativity, a few volunteers, some decent video equipment, and a bit of narration you have an instant video to post on your website and perhaps create a viral campaign.
Newsletters:
If you’re sending out a newsletter consider changing to an e-mail newsletter sent to people who subscribe at your Web site, it will keep costs down and demonstrate your ‘green credentials’.
Professional Web Design
Good design is vital if you want to drive traffic to you site, increase conversions, engagement and referrals. A poorly designed website won’t attract repeat visitors and convert them into customers. Therefore, it’s important to invest in a good web designer http://www.lexisclick.com/online-marketing-services/web-design-services and developer who can create the right impression for your brand. LexisClick Online Marketing based in Bournemouth, Dorset has bags of experience in designing and building all kinds of websites across a wide variety of sectors. To view our portfolio click here http://www.lexisclick.com/case-studies.
If you’d like help to refresh your marketing activities, whether it’s online or offline contact us at [email protected] or give us a call on 01202 788333 – if you’d prefer to talk to a real person.
LexisClick is a digital marketing company based in Bournemouth, specialising in helping ambitious businesses achieve their objectives, through effective online marketing. We specialise in web design, SEO services and advertising. For further information contact us on 01202 788333 or visit www.lexisclick.com.
