Pepperfry.com is now mobile!

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A seamless, responsive on-the-go experience that is universally accessible

(Device-adaptive, all-browser-compatible and app-store free)

Mumbai: Pepperfry.com, India’s largest online Furniture and Home destination, announces the launch of a ‘mobile’ site that gives users a virtual ‘touch and feel’ experience. It is specifically designed to show-case the tens-of-thousands of furniture and home products available and highlights the relevant features that consumers are interested in while browsing and buying. Pepperfry’s mobile site, which gives users an app like experience, can be surfed on any web browser, any mobile device and has a fluid and responsive design.

 

With novel features like thumb spacing and screen fitting layout, Pepperfry’s mobile site has been designed to give an easy to use and streamlined experience to its customers. This mobile experience doesn’t just feature a customizable cart and a user friendly interface but it also allows – purchases, likes and wish-lists – all of which can be shared with friends & families through Twitter, Facebook & Pinterest!

With the number of mobile internet users rising every day, Pepperfry’s idea behind launching a mobile site is to bring the product closer to the customer and enhance the experience of furniture and home-products shopping on-the-go. Our customers are evolved internet users who are heavy users of mobile-devices [even more than desktop] for consuming content, communicating, social networking and even shopping. We want to make their experience of browsing and shopping for furniture and home products not just easy but enjoyable and addictive. Close to 30% of our traffic is already comprised of mobile browsing and it will continue to go up in the coming years. We are sure that with our best-in-class mobile site, we will be able to provide our most loyal and evolved customers an experience that is convenient and always-present.” said Mr. Kashyap Vadapalli, Chief Marketing Officer, Pepperfry.com.

                                     

With easy options for online payment & EMI etc., Pepperfry’s mobile site is tailor-made to provide an end-to-end experience from browsing to shopping to payment. There are a number of firsts in the Pepperfry.com mobile experience, which is a grounds-up mobile-first build and not just a simple adaptation of the desktop/laptop design. Among the various innovative features are – an interface that shows the most-popular searches on the header, a feature that allows shoppers to customize the shopping cart before checkout! etc. The entire design philosophy is based on the objective of reducing the number of steps that need to be taken to make a purchase or search for a specific category or a specific product.

Pepperfry will promote the usage of the mobile-site via various channels such as – having a dedicated mobile landing-page on the web-interface, promoting the mobile site via the ‘direct mail’ programs, optimizing SEM and SEO efforts to cover mobile searches. The site will also be promoted through various social networks which are increasingly accessed via mobile only. For dedicated placements, the site will also work with other popular mobile properties that are a perfect fitment to the Pepperfry target audience.

Besides the fully functional mobile ‘my account’ section that provides transactional information, the consumers will also receive mobile-optimized alerts that will keep the users updated and help with delivery status on the go! With the specialized QR code on the packaging material, smartphone users can now easily scan and access Pepperfry’s mobile-site.

“By the end of the year we expect to get to more than a million unique mobile visits per month and we are confident that the digital world will recognize the superior design and user-experience that we are providing”, Mr. Vadapalli added.

About Pepperfry

Pepperfry is India’s No. 1 online Furniture, Home and Living destination, offering customers a wide selection of amazingly priced Furniture and Home merchandise with a consistently great shopping experience. The Pepperfry managed marketplace is the ideal platform for entrepreneurs who wish to sell their merchandise to millions of discerning customers and Pepperfry today works with close to a thousand merchant partners to showcase their design skills, craftsmanship and service orientation to customers across India and the world. Our mantra is to be the one stop shop for customers seeking to spice up their home.

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