And Away They Go to Pink Day at the Del Mar Racetrack

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Susan G. Komen for the Cure®, San Diego partners with Del Mar to present Pink Day at the Races, Sunday, September 5

San Diego, CA, August 26, 2010 — The Del Mar Racetrack is showing its support of Susan G. Komen for the Cure®, San Diego and breast cancer education and awareness on Sunday, September 5. Race goers are encouraged to wear pink to receive free admission to Del Mar. Gates open at noon and the races begin at 2 p.m.

With cuts to the Every Woman Counts program and numbers of uninsured women increasing in San Diego County, Susan G. Komen for the Cure®, San Diego will also run their Make Change fundraising campaign throughout the day. Make Change encourages the public to become Change Makers by simply donating spare change to raise money, increase awareness, and help find a cure for breast cancer in a challenging economy.

By donating the amount of money you would spend on a latte, you can actually help raise the funds needed for local women, who cannot afford basic testing for early prevention, to receive necessary healthcare services.

The Del Mar Racetrack and Komen San Diego ask that members of the San Diego community support Komen at Del Mar and in the Race for the Cure® to Make Change to ensure San Diego has the necessary funding to help as many men and women in the county as possible!

Racing at Del Mar happens Wednesdays through Sundays, with post time for the first race on most days at 2 p.m. On Fridays first post is at 3:30 p.m. For more information, call 858-755-1141 or visit www.delmarscene.com. You can follow the Del Mar racetrack on Twitter, @DelMarRacing or become a fan on Facebook at www.facebook.com/DelMarRaces.

Why is the Race for the Cure® so important to San Diego County?
Since launching the breast cancer movement more than 30 years ago, Komen for the Cure has transformed the culture – bringing breast cancer out of the closet – changing the way the world talks about and treats this devastating disease. During the journey, it was often controversial and considered inappropriate to discuss diseases of the breast openly. We’ve come a long way – but we face new challenges. Here in San Diego County, many underserved women find breast cancer at a later and more aggressive stage and have a higher mortality rate. Still others have lost their jobs and can’t afford medical insurance. All of this is compounded by the California state budget crisis which forced the closure of the only free mammogram program open to women in this state. So, we’re doubling our efforts here at Komen San Diego to do what we can to raise additional funds. We raise funds primarily through the Race for the Cure®.

About Susan G. Komen for the Cure®, San Diego
Since its inception in 1995, $8.5 million has been given to local organizations that provide breast cancer education, screening, diagnostics, treatment and patient support for the uninsured or underinsured in San Diego County. Seventy-five percent of every dollar raised through Affiliate-sponsored events stays right here in San Diego County to fund free diagnostic mammograms, treatment and services for uninsured and underinsured women and their families. The remaining 25 percent funds international breast cancer research. In fact, next to the U.S. government, Susan G. Komen for the Cure® is the largest funder of breast cancer research in the world. For more information, please visit www.komensandiego.org.

Did you know?
One in eight women will be diagnosed with breast cancer in her lifetime.
The most significant risk factors are being a female and getting older.
Breast cancer doesn’t discriminate.
Breast cancer typically strikes women during their most productive years, both professionally and personally.
Breast cancer is the leading cause of cancer death in U.S. women ages 40-59.
Men can get breast cancer, too. One percent of breast cancer diagnosis will be in male patients.
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Contact:
Rachel Wiley
Olive PR Solutions
350 W. Ash St. #103
San Diego, CA 92101
619-955-5285
[email protected]

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