SEO Agency 4Ps Marketing Raises UNIQLO’s UK Profile
Since teaming up with SEO and PPC agency 4Ps Marketing, UNIQLO is set to become a household name throughout the UK. Until recently, the casual clothing designer and retailer was not commonly known in the UK, outside of London.
Stylishly vivid and dedicated to quality, Japanese fashion house UNIQLO has been bringing its blend of material innovations and variety of colour to the London high street since 2001. Since then, UNIQLO has launched fourteen stores throughout London, along with an ecommerce website that has enabled it to have a shop front for the whole of the UK. The company’s presence here has been growing steadily, but it has always been eclipsed by the dominance of the brand in Japan. Now, with the help of SEO and PPC agency 4Ps Marketing, it won’t be long before UNIQLO is a household name throughout the UK.
4Ps Marketing has been working with UNIQLO since May 2009 to help it to maximise its natural search engine traffic. http://www.4psmarketing.com/ Visitor figures were at a plateau throughout the months before the partnership and 4Ps Marketing needed to bring UNIQLO’s own style and form brand values to its search engine optimisation strategy.
In May 2009 4Ps Marketing undertook a thorough site analysis to gain a complete understanding of the site’s strengths and weaknesses, as well as looking at the site’s main competitors. Working closely with the team at UNIQLO, 4Ps Marketing translated the site and competitor analysis into a strategy that focused on a forward-looking plan taking into account UNIQLO’s future product launches and seasonal campaigns.
Just five months after the strategy was implemented, UNIQLO has developed a 93% increase in natural search engine traffic. This has translated into a 289% increase in revenue directly attributable to non-paid search engine traffic, proving that even in a recession, it is possible to increase your sales with an SEO agency. http://www.4psmarketing.com/
Perhaps the biggest element of the strategy was to work towards a successful Christmas period. With only fourteen stores, all based in London and an offline marketing strategy that focused on the London area, 4Ps Marketing needed to increase brand awareness outside of the London area if it was to generate the increases to visitor traffic and natural search engine generated revenue. To this end, 4Ps Marketing developed a social media plan that would help to improve UNIQLO’s national reach through social networking websites such as Twitter.
Adopting 4Ps Marketing’s social media optimisation plan (SMO) plan and optimisation recommendations wherever possible, UNIQLO went from having a London centric customer base to having a national online shop front that is selling UNIQLO’s casual clothing to customers from all over the UK. http://www.uniqlo.co.uk/
The strength of the strategy was increasingly apparent in the build-up to the Christmas period. With an increasing number of search terms featuring highly in search engine ranking pages, including several terms in the number 1 spot, UNIQLO gained ground on its competitors within a very short period of time:
• Visitor figures, revenue, quality of visitors and search engine ranking positions are at a record high
• In addition to the increase in revenue and visitor figures, UNIQLO also experienced a significant increase in average order
• Visitor figures from referral traffic increased by 106% from May to October 2009 as the result of 4Ps Marketing’s link building strategy
4Ps Marketing Account Director, Matthew Phelan said:
“The potential for UNIQLO was apparent early on and we wanted to help them tap into this within very short timeframes. http://www.uniqlo.co.uk/ UNIQLO has been great at listening to our recommendations, and the online team’s eagerness for site improvement and adoption of new communication mechanisms like Twitter have been key to our combined success. By working together we have been able to achieve results that we are all very proud of.”
About 4Ps Marketing:
4Ps Marketing is a London-based Search Engine Marketing (SEM) agency, offering ethical and sustainable SEO management, PPC management and consultancy services.
4Ps Marketing is a Google AdWords Qualified Company which has experience of a wide range of industries, from the Financial Sector to Construction. Each campaign is tailored to the specific requirements of the client and designed to offer long-term results.
Anyone wanting to learn more about SEM should visit www.4psmarketing.com or call 0207 607 5650