December sees a new collection launched by East which will be one of the most popular ever. Called Plantation House it takes its inspiration from Indonesia and Malaysia. The result is a range of clothes that use traditional fabrics and colours along with ethnic detailing to inspire a relaxed and yet formal style of dressing [...]
Weekend Indigos is the first collection of the New Year for East. It is a collection that comes from the very heart of the brand. A modern take on a traditional ethnic look. Indigo is a vat dye that through oxidation brings out different shades of blue ensuring that no garment is exactly the same. [...]
East launches a new collection for December which is inspired by the beauty of the natural world in the midst of the city. It is representative of the patch of green on the steel and concrete that surround us. This story fuses the slick, urban modernity of black and white with the lush, vibrant greens [...]
East is proud to launch their new autumn collection. Called Shadowlands it introduces a range of ‘mélange’ greys. Featuring tones from light grey through to a graphite they are not as harsh as black and provide a softer alternative. In this collection they are highlighted with fuchsia and sour green which gives a sophisticated yet [...]
Want to jazz up your look without breaking the bank? East may just have the answer to all your problems. East have just launched a great new range of jewellery and accessories in vibrant colours to liven up your autumn outfits without making too much of a hole in your pockets. Bright azure and turquoises [...]
The latest collection from East takes you from summer to autumn in a single step. The colour palette is one of warm tones with fuschia and teal bringing some bright facets to the clothes. There are two main prints introduced with this collection. The elegant extravagant multicolured exotic ‘Virginia Bubble’ which will lend much needed [...]
The Oasis sponsored London Fashion in Film Festival 2008, which is running till the end of May, comprises a series of films sharing the running theme of how fashion, costume and styling are used in film to add an air of chic decadence. The films will be screened at five major London arts venues, the [...]