LBi/Bigmouthmedia has been named the Most Innovative Digital Marketing Team at the 2010 Econsultancy Awards

LBi and bigmouthmedia predict that 2011 will be a landmark year for digital marketing, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector

Bigmouthmedia has revealed the results of its 2011 Travel report which suggests that social media spending is to overtake direct email marketing.

Bigmouthmedia launches its annual survey into the travel industry and the sector’s approach to digital marketing

Bigmouthmedia survey reveals affiliates are pushing more aggressively into digital marketing than brands

Bigmouthmedia is to conduct a new affiliates survey designed to identify the key issues in affiliate marketing in the current climate. The digital marketing agency has commissioned the research in a bid to establish firm information about the latest developments and emerging challenges that matter to the sector. Affiliates responding to the survey will be [...]

Bigmouthmedia calls for the Financial Services Authority to introduce new rules governing sale of financial products online

On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate [...]

Bigmouthmedia reports that Google’s latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites. The press conference announcement means that from September 14th 2010 the UK will now follow Google’s existing US AdWords policy, which allows any advertiser to use trademarked keywords within their advert text in some cases. Using [...]

Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy. The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa’s key UK websites. The project, which will be the company’s most extensive digital marketing campaign [...]