According to the recent 2011 Email Marketing Insight Report by software provider Newsweaver in conjunction with the Marketing Institute of Ireland, “Email remains an essential part of the marketing mix”. It was also revealed that three quarters (84%) of Irish marketers describe email as either “important” or “very important” to their overall marketing strategy. “We [...]

Cork, Ireland, 22nd February, 2010 — Irish Software Company Newsweaver will exhibit at Technology For Marketing & Advertising 2011 (stand E57) which is the UK’s biggest multi channel marketing, media and advertising show. The TFM&A will be held at The Earls Court Exhibition Centre in London from the 1st – 2nd March 2011. The TFM&A [...]

Learn how to improve your average email open rates in a new free special report from the Mequoda Group. This report details seventeen email subject line archetypes that have been proven to work. Ever wonder why some of your emails get sent directly to the spam or junk box? Or why your click through rates [...]

Bristol, RI – October 30, 2009 – Create impressive email newsletters with 40 email newsletter tips in a new complimentary white paper by Don Nicholas from the Mequoda Group and Jeanne Jennings, email marketing consultant and author of The Email Marketing Kit. This report details the 10 best practice guidelines for email newsletter design that [...]