New report from Common Sense Advisory reveals key performance indicators for translation departments at global companies and includes metrics for language service firms. Boston – International businesses need translation in many different parts of their companies. They require language support for their global websites, marketing and sales collateral, support content, help forums, technical manuals, compliance [...]
Common Sense Advisory’s report for Translators without Borders will include detailed information about the state of translation for African languages. Boston and Paris – November 30, 2011 — Information is power. The lack of information can leave people powerless. There are more than 2,000 languages spoken in Africa, but the majority of information is not [...]
Turner offers a look at what we need to do to truly change our lives and how to accomplish our goals. He now shares these lessons and strategies he learned creating a multi-million dollar professional development company that teaches other businesses how to achieve corporate growth. Valley View, OH, Wednesday – September 28, 2011 – [...]
Based on interviews across multiple industries, new research from Common Sense Advisory links translation to the bigger picture of international business and outlines steps for building sustainable globalization strategies. Boston, MA – August 26, 2011 — Globally, businesses spend $31 billion a year on translation and localization services. But is paying for language services enough [...]
The former Director-General at the Directorate-General for Translation of the European Commission will cover multilingual workforce development, economics of linguistic diversity, and the European market for the independent research firm. Boston, MA and Helsinki, Finland – July 25, 2011 — Market research firm Common Sense Advisory announces Karl-Johan (Juhani) Lönnroth will participate in the firm’s [...]
New report from research firm Common Sense Advisory details how language, customer experience, metanavigation, engagement, and other globalization metrics factor into higher levels of international revenues. Boston, MA – April 01, 2011 — How many languages does it take to stay competitive online? A minimum of 16, if you want to be among the best [...]
Report from Common Sense Advisory shows providers how to sell translation from the top down. Boston, MA – March 31, 2011 — Many translation companies wrestle with the question, “How do we boost our translation sales?” Simplistic advice abounds (“Just hire more salespeople!” “Charge your clients more!” “Sell to anyone who will buy!”). These short-sighted [...]
New Publishing Options Include eBooks and Spanish Translations. Valley View, OH, March 31, 2011 – Halo Publishing International ( http://www.halopublishing.com ) authors now have the opportunity to offer their original work as an eBook or Spanish language publication. For nearly a decade, Halo Publishing International has been helping authors throughout the world launch their original [...]
Elizabeth Colón Donates Time & Funds to Cause Supporting Survivors of Torture, Trauma and Sexual Violence. Chicago, IL – March 08, 2011 –- Elizabeth Colón, CEO of Metaphrasis Language and Cultural Solutions (Metaphrasis), today announced she has been selected to be the Board Chair for the national VOICE OF LOVE project, which has filed Articles [...]
Research by Common Sense Advisory helps companies localize products for new countries more quickly and cost-effectively. Boston, MA — February 05, 2011 — What is localization? Companies often define it as adapting their products and services into the languages and needs of local markets. Translation comes with the territory. But, as a new collection of [...]