yourBusinessChannel’s positive ROI guarantee aims to help more companies experience innovative demand generation campaigns and high impact social marketing.
Bristol, UK, August 19, 2010 — yBC.tv has laid down the gauntlet to companies that deem innovative social marketing “interesting, but too risky right now”. The agency and online business tv channel has announced it will guarantee every client it works on a significant project with will receive a positive ROI.
yourBusinessChannel founder Mark Sinclair says the scheme has been launched to make the leap into innovative social marketing campaigns risk free for almost any company.
“It’s a tough time to be running a marketing budget, and ROI is top of mind. We get it,” says Sinclair. “But conversely, we know that we can deliver the goods. This offer is about encouraging more companies to dip their toes in the water and see how clever social marketing campaigns and nimble, affordable technology perform for them.
“By guaranteeing positive ROI, risk comes out of the equation. It simply becomes a case of nothing ventured nothing gained. We wanted this to be a complete “no brainer”.
Sinclair says that there are very few companies which would offer an ROI guarantee like this, and notes that it goes “against the grain of the entire industry”, which tends to be focussed on “fees for service”.
“We know we can add value but it seems that in the context of uncertain economic times many business owners and decision makers need all the certainty and encouragement they can get. We’re confident that the combination of a no risk investment with a proven agency will be a strong,” he says.
Sinclair said that there is clear evidence that yBC.tv’s social marketing campaigns and tools are more cost effective than traditional methods for almost any business – as both a mass media and direct marketing channel.
“There is hard evidence that these new approaches are very competitive compared to traditional PR and marketing, in terms of results and ROI.”
Sinclair says that the specific ROI guarantees will be tailored on an individual basis, so that they are completely relevant to each client’s objectives, focus and industry.
“This isn’t a stunt. It’s a serious offer. To do it properly we’ll need to sit down with each client and work out what success looks like for them. We want to make sure that at a time when businesses need results, we’re also putting our neck on the line from the outset.”
A socially networked online tv channel, yBC.tv helps you navigate the new marketing and PR to massively increase your profile and generate demand. yourBusinessChannel is increasingly focused on the corporate market, but also has blueprints and products specifically designed for small business.
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Contact:
Kate Andrews
Editor
yourBusinessChannel
Bristol, UK
+44.7787148745
[email protected]
