YOGA-PAWS’ MINI MATS NOW AVAILABLE AT TARGET.COM
San Diego, California (http://www.yogapaws.com) 15th, September, 2009 – On September 27
Target.com launches Yoga-Paws’ Mini Mats to 30 million yoga practioners. Yoga-Paws
President and CEO, Jamie Getzwiller states “Target.com is a big part of our new distribution
channel to service the rapidly growing community of yoga practitioners.”
Yoga-Paws was formed ten years ago by a mother-daughter team who invented and patented the
Mini Mats. Since then the company has sold over 40,000 units through its own website, health
food stores and yoga classes throughout the United States. “We are very excited that our
product is now easily available to both current and new customers” explains Getzwiller.
Made with Eco-Friendly materials of “sticky” fabric, backed by super absorbent cloth, the
Mini Mats slip on hands and feet to enable slip-free yoga exercise. “Yoga-Paws’ Mini Mats
are the ultimate travel accessory” explains Getzwiller, replacing the losing battle of trying
to pack and carry a cumbersome yoga mat when traveling. Harry B. Sloofma, Yoga Paws customer
and road warrior who travels 80% of the year agrees. According to Sloofma “Yoga Paws are a
godsend … much better than a mat.”
For additional information on the news that is the subject of this release contact Lola Getz
or visit www.yogapaws.com. Yoga-Paws mini mats for kids will also be available this holiday
season. Patent # 7,383,591
Contact:
Lola Getz, director of public relations
Yoga-Paws LLC
760-434.3970
http://www.yogapaws.com
