Comprehensive digital storage analysis and projections.
San Jose, CA, May 18, 2011 — The seventh annual report from Coughlin Associates on digital storage in media and entertainment, 2011 Digital Storage for Media and Entertainment Report, provides 159 pages of in-depth analysis of the role of digital storage in all aspects of professional media and entertainment. Projections of digital storage demand for content capture, post production, content distribution and content archiving are provided in 55 tables and 78 figures out to 2016.
The report includes results from a late 2010 survey of mostly SMPTE members on their digital storage needs in these target segments (comparing the results to a similar 2009 survey). These surveys were used to refine the current report analysis from previous editions. The report benefited from input from many experts in the industry which, along with economic analysis and industry publications and announcements, was used to create the data including in the report. Some highlights from the report:
Digital storage requirements are exploding due to use of higher resolution and stereoscopic content in the media and entertainment industry
Active archiving will drive increased use of HDD storage for “archiving” applications supplementing tape for long term archives
Flash memory will find wider use in cameras and content distribution
Between 2011 and 2016 we expect the media and entertainment industry will see about a 7.7X increase in the required digital storage capacity and about a 5.6X growth in storage capacity shipments per year (from 11,248 PB to 62,736 PB)
Total revenue for media and entertainment storage systems will increase about 1.7X from 2011 through 2016 ($3.8 B to $6.4 B)
About 57% of the total storage capacity will be used for content archiving and preservation in 2011. We believe that this will increase to 60% of total capacity by 2016 due to more efficient and cost effective conversion services, lower overall storage costs and a greater ROI on long tail content
In 2011 we estimate that about 43.6% of the total storage media shipped for all the digital entertainment content segments was tape with about 39.1% HDD, 17.1% optical and 0.2% flash memory (mostly in digital cameras and some media distribution servers)
Purchase of the report and the accompanying power point presentation with report figures and tables provides the most definitive information on digital storage trends for the professional media and entertainment industry.
Tom Coughlin, author of the report, will give some summary information from the report as part of his introduction to the 2011 Creative Storage Conference June 28, 2011 in Culver City, CA. For more information on the Creative Storage Conference go to www.creativestorage.org.
The 2011 Digital Storage for Media and Entertainment Report is now available from Coughlin Associates. To get a copy send a completed order form in the report brochure at http://www.tomcoughlin.com/techpapers.htm or call us at 408-978-8184 or email us at [email protected].
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Contact:
Tom Coughlin
Coughlin Associates
San Jose, CA
408-978-8184
[email protected]
