New York – February 17, 2010 – 21st Century Investor Relations, a leader in online investor relations, today announced the launch of its online marketing, Investor Relations 2.0 (“IR 2.0”), services offering. IR 2.0 involves the exclusive use of Internet-based and Web 2.0 platforms to drive the investor relations efforts of publicly traded companies. 21st Century Investor Relations is one of the initial investor relations firms to provide such services.
Departing from traditional investor relations campaigns that focus on “outbound” strategies designed around distributing print collateral to mailing lists and cold calling investors, brokers and analysts to raise awareness, 21st Century Investor Relations’ online marketing programs employ “inbound” techniques such as content-rich Websites, social media marketing and search engine optimization to engage investors and stakeholders.
Greg Laborde, CEO of 21st Century Investor Relations, said, “As the majority of investors now use the Internet to source investment ideas, IR 2.0 is the most direct and effective method for delivering timely messages and positioning companies as investment candidates to target audiences. This approach to investor relations maximizes online exposure, improves stock price efficiency and increases investor traffic to Websites and company data that leads to an expanded shareholder base.”
IR 2.0 took root in the Web 2.0 movement, which was built on user-generated content and spawned social media like blogs and micro-blogs, social networks, video sharing sites, social bookmarking sites, and other interactive Web-based applications.
Added Laborde, “We are pleased to be a first mover in this space. Given our expertise in developing communications programs that affect the investment community and our understanding of new media, we are poised to leverage this trend for our clients and help them achieve meaningful results.”
21st Century Investor Relations online marketing services include IR Website design and content development, search engine optimization, proprietary blog creation and maintenance, social network marketing, e-mail marketing, press release optimization and distribution, Internet advertising, affiliate marketing, investor database development and lead generation.
In conjunction with the rollout of these services, 21st Century Investor Relations has launched a corporate Website that contains information for prospective clients and public companies considering an Internet marketing campaign.
For more information, visit www.21webir.com.
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About 21st Century Investor Relations
Based in New York, 21st Century Investor Relations is a pioneer in creating customized online investor relations campaigns based on inbound marketing, the next phase of Internet marketing. Referred to as “Investor Relations 2.0,” the concept entails disseminating client information and investment theses through new media channels and driving investor traffic to content via online exposure, social media marketing and search engine optimization, enriching investor followings, shareholder bases and stock price efficiency in the process. www.21webir.com.
