7strategy Releases 7 Keys Decisions to turn your Website into an Effective Salesperson and Improve Site Conversions

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KANSAS CITY – November 19th, 2008 – 7strategy a global leader in high performance web development, interactive services and integrated marketing solutions announced today its guide on “7 Keys Decisions to turn your Website Design into an Effective Salesperson”.

As you aware today, a website is not only a way to get exposure; it also represents the image, credibility and brand identity of all companies. According to 7strategy, if a website is sloppy or unprofessional a potential customer may conclude that the business is sloppy and unprofessional as a whole. Recent studies proved that a customer’s decision of whether they make a purchase from your business is made within the first three seconds of viewing the site. That’s why a website actually has the power to be a complete sales force and that is why choosing the right right web design company is so vital.

This guide enumerates the 7 key decisions a business must make to turn its website into a salesperson. Selecting the best web site design service is definitely the first one. As we went deeper into this first key point we concluded that a design company must understand the importance the website design has on the impression delivered to viewers and they must know how to help you turn “traffic” into customers.

Another aspect to take in count and noted as key decision number 2 is choosing the right headline for a page. Split testing has shown that both the text and font used for a headline can have a dramatic impact on the conversion rate. Continuing with the guide, we defined key decision number 3 as the color scheme. Based on this, your design company will be crucial in helping businesses understand how the color scheme sets the tone for a site and influences a person’s decision to purchase from a website.

Images play a crucial role in setting the mood and tone of a website and the business. That makes image selection key decision number 4. Images can create a strong impression that leads to a purchase decision and that is why key decision number 4 is the selection what images to place and where to place them. A web site design service be able to determine the right images and placement for any business’ needs. 7strategy presents as examples KalahariPepper.com and UniversalConstruction.net, two Award Winning Web Designs.


Now where a visitor first enters a site is crucial, so Landing pages as you can imagine, is key decision number 5. It can be a place where you focus on selling one particular item or you may focus on selling them the idea of buying from your website and to take an action either by clicking a link to your full website or selecting the “Buy Now” button. According to our study, “a href=”http://www.7strategy.com/professional-web-design.htm?srce=fpr&ad=fpr_pr2″>professional web design is a must for getting the most out of any sales page”

A web design company must also help you with the SEO for your website to maximize your search engine exposure and encourage your viewers to become customers. This is Key decision number 6.

Last key decision we defined is “understanding what products to include on your website” Based on this, your web design companymust help you develop a strategy that will make the most of your website and turn it into a super selling machine.

About 7strategy
7strategy is a global leader delivering a full range of high performance website development, interactive services and integrated marketing solutions. Headquartered in Kansas City and rapidly growing, the company has acquired a worldwide customer base through their offices in Denmark, Malaysia and Colorado. With a reputation for truly innovative work along with strategic planning, 7strategy has built a reputation for delivering digital productions that blend design, e-commerce, Flash and 3D into solutions that leave a lasting impression and convert traffic into customers. Having been chosen by notable national clients to overhaul their website, 7strategy continues to set the standard of web design, development and interactive solutions. 7strategy using its proprietary development process, has won a number of awards for its outstanding work with clients.

For more information, visit their website at www.7strategy.com, or contact 7strategy LLC, 117 N. Cooper St., Olathe, KS, by telephone at 1-888-231-3062.

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