Dubai, July 26th 2011 – Recent research from Make it Happen (MiH), the training arm of French business information group naseba, demonstrates that despite the current economic climate businesses are still spending money on training their staff.
The study was conducted among human resources and training professionals in May 2011, by the MiH research centre. It shows that 65 per cent of companies who participated in the survey increased their investment in training when compared to the previous 12 months – on average by 26 per cent.
This surge in spend has enabled training providers to expand the range of courses they provide. In less than two years, MiH has helped more than 900 professionals improve their skills and knowledge through more than 40 programmes held across the Middle East.
They now offer courses in public relations, marketing and human resources, as well as bespoke training for PAs and a five-day MBA programme.
MiH training series Managing Director, Fabien Faure explained: “Our training series continues to expand. The main objective is to become a trusted training provider for companies looking to achieve their corporate goals, and for individuals pursuing professional development. The MiH guiding principles are simple – it is all about the quality of the content, the trainer and the course format – with an emphasis on delivering against an organization or person’s training needs.”
One of the keys to the success of MiH is in attracting some of the best trainers in the industry. The format of their courses is also highly practical and case study oriented, ensuring delegates do not just learn about theory.
The training specialists now work with some of the largest and well-known companies in the Middle East, including: Qatar National Bank, SAGIA, Honeywell, Etihad Atheeb Telecom and KPMG.
When asked about attending a recent five-day MBA programme, Group CFO of Abdulla and Hamad Al Ghurair Investment, Shafeek Muhammed said: “The course was well worth the time and effort. It was the best course I’ve ever attended, with a fantastic trainer and brilliant course materials and topics. I enjoyed the week.”
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About naseba
naseba produces, promotes and hosts business summits, professional training courses and business exhibitions targeting executive level attendees across multiple vertical industries. Each event is focused on re-education, networking and creating a ‘deal-flow’ platform for all participating organisations. Whether the ‘deal’ is raising capital, vendor sales contracts or sourcing a strategic partner, naseba provides clients with an unprecedented, high-ROI environment for conducting business. An in-house team of experts conduct extensive research in conjunction with recognised thought leaders to ensure that all events are relevant, timely and at the forefront of market and industry trends.
naseba works in partnership with leading media, industry and local authorities such as International Data Corporation (IDC), International Business Consultancy Group (IBCG), Saudi Trading and Resources Co. Ltd. (STAR Group Holdings), ICLIF Leadership & Governance Centre, CNBC Arabia, Zawya, Council of Saudi Chambers, Principality of Monaco, Singapore Tourism Board, Abu Dhabi Health Authority, Egyptian Ministry of Civil Aviation, Ministry of Economy – UAE, Ministry of Environment and Water – UAE, Qatar Civil Aviation Authority, the Government of Dubai and many others.
Since its inception in France in 2002, naseba has organised over 350 events and played host to 52,000 executive delegates globally. Operating from four strategically located offices, naseba has on-the-ground presence in Bangalore, Cairo, Dubai, Kuala Lumpur, Monaco, Riyadh and Singapore.
At naseba, we make it happen.
For more information on naseba, please visit www.naseba.com.
For more information on MiH training Series visit www.nasebapt.com
