Amigo-offers.com is a new UK-based website which targets the independent business and leisure traveller in their quest to find some of the best travel prices on attractions, tours and hotels worldwide. Whereas many travel sites use a white label (branded) booking solution or outsource services to a single global tour operator, Amigo continues to work directly with suppliers. The main reason for this is that Amigo only promotes special and exclusive travel offers for free on its site, so it needs to negotiate and coordinate with each supplier. However, Amigo is firmly placed in the growing market of dynamic packaging. According to one study, dynamic package sales in the U.S. were up just over 100% between 2006 and 2009 to $3.3 billion. 23% of EU consumers are now booking dynamic packages online, rising to more than 40% in Scandinavia. It appears that consumer education, research and technology play a major role in this growing trend. Amigo relies heavily on technology, especially social networking, as a leading popularity indicator of each of its offers and a primary communication tool between a growing community of followers. To find out more about Amigo visit www.amigo-offers.com
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