The Brandwriting Index, commissioned by Gecko, is urging companies to rethink their marketing strategy, with a number of consumers voicing their displeasure at hand-written signs. According to the Gecko survey, 63 per cent of consumers disliked handmade signs and posters, with 55 per cent of shoppers taking their business elsewhere because of it. Development Director of Gecko, Andy Milner...
Brandwriters Urge Marketing Re-Think
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