The Concord Music Group, based in Beverley Hills, commissioned elliottyoung to produce a specially-branded online game to promote the label?s new seasonal album ?Christmas Rules?.
The agency has also been commissioned by London-based record label Universal Music Group for the game to be used to market the UK release of the same album. The bespoke game is called ?Ravenous Rudolph?, with the winner receiving a hamper.
The business came in response to elliottyoung sending out six festive-themed online games in October to potential customers giving them the option to customise the viral campaign for their own clients as a more engaging alternative to a traditional Christmas card.
The agency, which also specialises in events marketing, was deluged with enquiries and quickly signed up a host of companies.
Lee Jackson, Digital Director of the agency, which is based in Bedford Technology Park,
Thurleigh, said: ?What started off as just a quirky campaign last year to our own customers, is quickly becoming a hugely exciting product for lots of new customers who are meeting elliottyoung for the first time this Christmas. We have been talking to some rather big companies, getting our foot in the door by way of offering some very clever marketing.?
The agency has been sending the games out on behalf of its new clients, with logos and web links to the companies added. Winners get a hamper as a prize as an incentive for competing, encouraging viral growth of the campaign.
TheChristmas Rules album is a collection of new recordings of Yuletide classics from artists including Paul McCartney, Rufus Wainwright, Diana Krall and The Shins.
To play the games click here http://christmas.elliottyoung.co.uk/ .
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