The Benefit Guys located in Southern Ontario announced today that they are expanding their distribution network with Affiliates outside of the Province of Ontario. Established in the summer of 2008 to meet the changing needs of today’s insurance consumer, The Benefit Guys are pleased to announce their products and services will soon be available from Coast to Coast in Canada through their Independent Affiliate Network.
John Kovats, CLU, Co-Founder of The Benefit Guys announced today,” The 21st Century Insurance Consumer has different needs today. Auto and home insurance products have been available on line for a number of years. Products such as life insurance, disability insurance, health and dental, group insurance travel insurance etc., have traditionally only been able to be purchased only through a local Insurance Broker. Today’s consumer wants to shop 24 hours a day.”. He went on to say,” I have been in the life insurance business for over 25 years. Life insurance consumers, like all consumers today, like to do their own research about services, product and price comparisons. They also like to know a live person is available to speak with. We established The Benefit Guys to meet that growing demand.”.
Life insurance and the types of life insurance products available today are far different from only five years ago.
Life insurance and life insurance products are distributed much differently than they were a few years ago. Life insurance products were not available on line. The life insurance agent used to work in an agency system. Life insurance agents today are referred to as Brokers. For the most part, they are independent and run their own businesses. As Independent Brokers, they face the same challenges of all businesses; the availability of product for their customers, advertising, servicing, competing in more than a local economy, etc. The life insurance world has changed and is continuing to change dramatically. Affiliation with The Benefit Guys just makes sense.
Doing business through the internet today has its challenges. Trying to reach a broad audience through Search Engine Optimization, keeping a website simple, informative and easy to navigate for the consumer, as well as having local people available to service local needs are just a few of those challenges. By utilizing licensed local independent Insurance Brokers, The Benefit Guys are now going to enhance the service they currently offer, only to the Ontario insurance consumer and the Ontario Insurance Brokers.
The advantage of Affiliation is great for both the Consumer and the Independent Broker. People should think of it as a variation of the franchise business model. The Benefit Guys are making available to Affiliates many different Insurance packages which the Consumer needs and want. The Benefit Guys’ website has a local profile and local contact information in order to easily reach an Affiliated Broker in the consumers area. The products and services offered through the website are available through that local Affiliate.
Independent Broker Affiliates have access to all products and services The Benefit Guys offer. Unlike a franchise, Broker Affiliates are able to offer “additional products and services” to meet their local clients needs. It’s a win win situation.
If you are a consumer and want some further information, John suggested that you go to www.thebenefitguys.ca . Browse the site to find everything you need. Use the powerful search feature to locate your local Affiliate.
If you are a licensed Insurance Broker and want more information about The Affiliation program go to http://www.thebenefitguys.ca/affiliate-information.
