First impressions count How many seconds does it take for a visitor to decide whether to stay and look around your website or to click the back button and get out as fast as possible? Your Home page and how it loads and what it says are critical to converting interest into custom.
Of course, most owners of a travel agency website design are entirely aware of the numbers of their visitors and their conversion rates, for it is the travel industry that has led the way to establishing the phenomenal rise of ecommerce. But even the travel industry, with all its cutting edge website design, can fail to keep up with the latest developments when it comes to online transactions. Sometimes, the technology is implemented by a travel web design agency with scant thought as to the human interaction.
What can seem like a good idea to a website designer can be a major reason for a potential customer taking fright. We’re all human Every web design London based agency should start the day by being reminded that it is people that surf the internet and not robots. Search robots are affected by website coding and the written word, and operate without emotion, but it is most definitely the emotion of the customer that matters most.
A prime example of the lunacy of an E commerce digital agency wanting to protect its client, or possibly following client orders, are the long forms that take many minutes to complete, that ask unrelated intrusive questions and conclude with a scramble of letters that the user has to decipher before being able to progress to checkout. There is no doubt that spam is horrible but surely spam mixed in with a paying customer is preferable to no spam and no customers?
Perhaps we are getting ahead of ourselves; after all, people usually give a website three to five seconds before deciding to stay or go. In other words, the look, the tone, the feel of your Home page and the ease with which your visitor can see what’s-what matters more than the average travel web design agency in London often appreciates; and yet it is the travel industry that relies more than any other on those first impressions.
So often, a travel industry website designer will pump the Home page with too many images, too many offers, too many pay per click Ads, and imbue a fear in the viewer that they will soon be entrapped in a business transaction with a website where there is no ready access to a human being if something goes wrong. We have contact Often, a client’s instruction to a digital agency in London is to hide their contact telephone number, especially when creating an ecommerce website for a travel agent.
Often, a digital agency will be asked to hide the phone number deep within a menu. It may be that the organization does not have the staff to handle phone calls; in that case, the website should make it clear that form bookings are cheaper than via the phone, but it is self-defeating to hide the phone number. The world of the internet is steeply entrenched in a time when the human element was almost entirely neglected by website designers; today, many transactions are undertaken by people who are not particularly technical but they have a computer and know how to buy online.
If you want to boost your conversion rate, then you must make it easy for your customers to pick up the phone – remember, the sole role of your website is to connect your organization with your customers’ money!
