Brand Asset Digital Strikes Strategic Marketing Deal with SAAVN, Bollywood’s Largest Digital Entertainment Company

Empowers Bollywood to Market & Connect New Music and Movies Directly to over 450 Million Consumers Across P2P Search with P2Pwordsâ„¢

New York, NY, November 18, 2008 — Brand Asset Digital, the distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery, announced today a strategic marketing alliance with Bollywood’s Largest Digital Entertainment Company, Saavn LLC, to leverage the demand for Bollywood content across P2P. Using Brand Asset Digital’s P2Pwordsâ„¢ search engine marketing (SEM) Saavn will be better able to engage with its consumers in P2P. The platform, which is the first pay-per-click for P2P Search and the first SEM across all P2P Search, gives top advertisers and content providers a marketing solution to target and connect their branded content directly to consumers across all major P2P networks. P2Pwordsâ„¢ also provides a robust consumer consumption mapping of business intelligence in detail never before available to the market.

Saavn is the world’s largest digital rights holder of Bollywood movie and music content, with licenses for more than 70% of all new Bollywood movie and music releases, including over 200,000 audio tracks. Saavn packages exclusive, timely, high-quality movies, music and television shows from India for digital platforms including cable VOD, Internet and mobile.

“P2P is critical to our strategic marketing initiatives, ” stated Paramdeep Singh, Co-founder of Saavn, the world’s largest Bollywood digital entertainment company. “P2Pwords™ provides us with the ability to connect to our audience on P2P networks and gain a deeper understanding of the consumption patterns of our core market online.”

The P2Pwordsâ„¢ technology applies the same business model of pay-per-click keyword targeting to over 1.5 billion searches a day (Tiversa), 45 billion searches a month, on P2P well over four times the size of web search. Google Adwords, Yahoo Search Marketing and MSN Adcenter have created a web search market worth $22 billion in 2007 on over 10 Billion web searches a month (comScore). P2Pwordsâ„¢ also provides a map of the consumption patterns across P2P for the branded content advertised in its network.

“If you’re a film studio or music label marketing your new releases and trying to capture more of your audience online, P2Pwords™ is the most effective means to engage your target audience,” explains Joey P., Co-founder of Brand Asset Digital. “We feel it is taking the best of products and services, like Google Adwords and Google Analytics, and merging them into one platform relevant to the P2P Search Market. P2Pwords™ fills the gaps in marketing to consumers where they consume content. It also provides companies like Saavn the most accurate metrics providing insight into the patterns of their content’s geographical consumption as no one else can.”

P2Pwordsâ„¢ combines a paid search model with SEO (search engine optimization) principles by inserting branded content within actual search results. It also provides business intelligence including consumption patterns of consumers across all P2P Network protocols which has never before been available to advertisers and marketers. Google and others place textual ads around the web search results but are never the search results themselves. When clicked on they link you to a website. With P2Pwordsâ„¢ the content-based search result is the new ad and you know exactly where that content was consumed.

“Bollywood keywords are some of the most popular we see across P2P every day. The ability to market new releases to these Bollywood music and film fans where they consume content is a powerful tool,” stated Tim Hogan, CEO and Co-founder of Brand Asset Digital. “With 70% of online marketing budgets going to web search, we feel our platform empowers the search marketing space by extending their reach across all of the P2P networks in a single ad buy. P2Pwords™ also empowers brands to access business intelligence on the usage habits of over 450 million P2P users worldwide with an accountability engine of world-class proportion. This business intelligence map of P2P consumption is unprecedented.”

Brand Asset Digital was born of three leading technology companies that merged in the summer of 2007. INTENT Media Works (funded by Allen & Co., Greycroft and Softbank), on the cutting edge of productizing the P2P space for advertisers since 2003, merged with entrepreneur Tim Hogan’s Beyond Media and P2P Engineering which had been providing distributed technology services for major film studios, TV Networks and recording labels since 2001.

For More Information:
www.saavn.com
www.brandassetdigital.com
www.p2pwords.com

About Saavn:
Saavn brings the best of Bollywood and Indian entertainment to the world. As the largest digital distributor in Bollywood, Saavn owns the digital rights to hundreds of movies, such as Jodhaa Akbar, Race, Singh is Kinng and Taare Zameen Par and more than 250,000 music tracks, 20,000 music videos, and 10,000 ringtones. Its studio and record label partners includes companies such as T-Series, Yashraj, and UTV Motion Pictures. Saavn programs, packages and distributes its exclusive catalog and new Bollywood releases to more than 75 global media companies including Time Warner Cable, Verizon Wireless and Apple’s iTunes. Its flagship Saavn.com is an online community that connects 2 billion global Bollywood fans around an interest in Bollywood, bringing them a rich experience with streaming audio and video, playlist sharing, and profile pages. Saavn is a joint venture of [212]MEDIA and Hungama Mobile, and the company has offices in Mumbai, London, New York, Los Angeles, and Toronto. To find out more, visit: http://www.saavn.com.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. The technology platform behind Brand Asset Digital products is its proprietary distributed CDN (content delivery network), Optimonâ„¢, built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

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Ellen Zoe Golden [email protected] or Leyla Turkkan [email protected]

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Contact:
Andrew Eisenberg
Brand Asset Digital
New York, NY
551-427-9888
[email protected]
http://www.brandassetdigital.com