Working with Breville to highlight the premium features and specifications of their latest espresso machine – the Dual Boiler?, Australian agency REBORN invented ?The Naked Espresso?.
A unique product demonstration that re-engineered the Dual Boiler? to lay bare the consistency of its commercial grade features through a visualisation of live data and art. The invention is a world?s first in the kitchen appliance industry.
During the process of making each espresso, the machine?s data is displayed in real-time, showcasing the accuracy of its internal science and creating a one of a kind art that reflects the individual personality of each espresso. Each unique piece of art was printed onto the espresso cup with a summary of the hidden science used to make that espresso, with all of the artwork then available to download via a unique code.
“One of Breville?s catch cries is “Seeing is believing”, but when innovation occurs by way of precision from within an appliance, we needed to make the invisible…visible. “The Naked Espresso” concept displays the hidden brilliance for all, in a superb, engaging experience that also visually demonstrates the art and science behind the perfect espresso. The real beauty of this is that the consumer can then take the information away with them as they taste the difference. It’s a concept that engages all of our senses and then closes the loop in a unique and memorable experience.” David Gubbin, Breville Business Manager.
The project was launched at the Aroma Festival in Sydney, with over 2,000 naked espressos made on the day, witnessed by over 100,000 keen espresso enthusiasts. “The Naked Espresso” is earmarked for appearances in the American and Korean markets in the near future.
“By working with a forward thinking brand like Breville, our team has been able to craft something that is truly innovative. It not only has the bells and whistles but solves a business problem through a shared vision of creativity, storytelling and actionable innovation.” David Easton, REBORN Director and Co-Founder.
For all the images and information view: \http://www.shinymetalthings.net/thenakedespresso/
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