Online community platform Zingzam provides a hosted solution for branded, knowledge-based, high-productivity communities. These include b-to-b communities and b-to-c communities, such as developer programs, channel partner communities, customer communities, internal teams, and online communities for professional organisations. Zingzam is available with a 30-day free trial.
London, England, UK, April 28, 2010 — Internet World 2010 – Zingzam, the new cost-effective way for organisations to create and grow professional online communities, was introduced today at Internet World. The Zingzam platform fills the gap in the market between social sites for fans and enthusiasts, resource-draining open source alternatives, and expensive custom solutions. Zingzam is designed for knowledge-based communities such as developers, channel partners, customers, and internal teams.
“Each year we see communities grow in importance as users spend more time engaging directly with each other on company discussion boards, contributing articles to knowledge bases, and posting comments and recommendations,” said Ryan Fife, founder and Managing Director of Fife Ventures, the company that designed and built Zingzam ( http://www.zingzam.com/aboutus ).
“There are many options for building social sites, but what’s been missing has been a simple, affordable way for organisations to create and grow professional, knowledge-based communities,” according to Mr. Fife. “Today we’re introducing a smarter, far more cost-effective way for organisations to create, launch, and grow a robust, branded professional community.”
In contrast with online communities designed for socialising, the Zingzam platform ( http://www.zingzam.com/ ) is designed for knowledge-based communities whose members have a common interest in getting something done with or for the sponsoring organisation. Examples include developer programs, internal and external partners who work together to design, launch, or distribute a product or service, individuals specifying or using a complex product or service, and internal teams.
Despite the many approaches that have been tried, the obstacles to a successful community that remain are among the most basic. According to the “Tribalization of Business Survey”, a global study of 400 companies by Deloitte released in October, these are getting people to join (24%), stay engaged (30%), and keep returning (21%).
The Zingzam platform addresses these challenges with specific features, including…
– Creating a knowledge base of trusted information drawn from community discussions.
– Recognising and encouraging top contributors from the community.
– Ensuring that the knowledge base is comprehensive. Tools flag outstanding questions and searches that didn’t return answers so that community members or company staff can address them.
– Using smart URLs for each discussion and knowledgebase entry so others discover the community when searching the web for answers.
Using the Zingzam hosted community platform, an organisation can set up a new community using their own domain name and brand, all without using internal or external IT resources. After a 30-day free trial, organisations pay a flat monthly fee of £ 79 / € 99 / $109.
With the Zingzam community platform, organisations have complete control over content and member participation. Communities can be open to all or only to members. Organisations that already have a community up and running can import existing members and content.
The Zingzam community platform is being demonstrated at stand E8150 at Internet World 2010.
More information about the Zingzam hosted community platform for branded knowledge-based communities – and a free 30-day trial (no credit card or contract required) – is at http://www.zingzam.com
About Zingzam
Zingzam is the cost-effective hosted platform that enables organisations to create, launch, and grow robust, branded communities of professionals without needing to use IT resources. Focused on increasing the productivity of knowledge-based communities of partners, customers, and teams, organisations using the Zingzam community platform create a trusted resource that their members value and that attracts others. Zingzam was created by the engineering team at Fife Ventures, a boutique consulting and systems integration firm based in London that has been building large-scale Web-based communities for more than seven years. More information about the Zingzam community platform for branded knowledge-based communities, including a complete list of features and a 30-day free trial (no credit card of contract required), is at http://www.zingzam.com
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Contact:
Ryan Fife
Fife Ventures Limited
352 Battersea Park Road
London, SW11 3BY, UK
Tel:+44 207 978 0167
Fax:+44 870 458 17 75
[email protected]
http://www.zingzam.com
