Marketing and promotion play a vital role in every business these days. Every company spends a lot on the promotion of commodities. One of the best ways of advertising any product is by the use of stickers. These are plastics or pieces of paper/clothe with various printings or designs or even images on them which not only represent a certain company but also advertise for the product.
There are many types of stickers. Stickers come in all shapes and sizes. Printing companies also provide templates. One of the most frequently used stickers is the bumper stickers. They can be printed using the templates or can be customized as well. Usually companies opt for custom bumper stickers. Basically it is type of sticker that is normally attached with the bumpers of an automobile. It is readable by the audience traveling in the other automobiles, or walking on the roadside. The most commonly used size of a bumper sticker is 8 by 30 cm but can vary according to the demand.
There are a lot of purposes which can be served by these stickers. Marketing and advertisement is one of the most important and widely used purposes these stickers serve. Initially the purpose of this Car decals bumper sticker was to express an individual’s view about a specific topic or person but later it started getting used for promotion of products.
The reason why companies get their stickers customized is that they can get them printed in any design or shape. This helps the company to get unique stickers. The custom stickers are basically used for promotion purposes. But they can also be used for other functions. The bumper stickers can be used for marketing, criticism, demonstration, entertainment, humor, emotions and fundraising.
Logos, mission statements, images of the products or promotional quotations are the most common things found printed on the bumper sticker. Content and design are the two things which need to be focused upon while getting the stickers printed. As the viewer has a very little time to see the bumper sticker, thus it should only contain a small message or a punch line which explains a lot but in just a very few words. This is why usually companies get pictures or graphics printed on the stickers only.
Any company who wishes to get its stickers printed has a number of options ahead of it. They can choose between offset printing, digital printing and paper printing. Other than that, the CMYK full color printing and Pantone Matching System printing processes are also available for printing. Therefore there is a wide variety of clear bumper stickers printing options. The companies try to opt the best, the most economical, and the most cost effective printing option.
Therefore it can be concluded that stickers are very important. They can serve a lot of different purposes. Companies try to make their stickers unique by getting them laminated. Glossy or Matter lamination is offered by most of the printing companies. This gives a glamorous look to the stickers and also makes them more attractive.
