CustomerMinds.com, one of the fastest growing online marketing providers, continues to make inroads into the UK market with a new client win – Burnley Football Club. To reduce marketing costs whilst increasing engagement with supporters, Burnley FC chose CustomerMinds.com after a comprehensive review of providers.
What Burnley FC will be doing with CustomerMinds.com
Using CustomerMinds.com, Burnley FC plan to build a database by integrating traditional media with online media such as email and mobile. All contact information will be automatically captured and written to one central, online location ensuring clean data and making communication with supporters easy and fast.
Burnley FC anticipates an increase in ticket and merchandise revenue by communicating through personalised SMS and email campaigns. Using Customerminds.com will also enable Burnley to accurately measure their return on investment (ROI) in real time.
Commenting on the relationship with CustomerMinds.com, Nick Taylor, Marketing Executive at Burnley FC said: “Our supporters want to interact with the club through multiple channels. Therefore, to drive engagement and revenue, it is important that we are able to track and act upon each successive interaction. After evaluating alternative solutions, we chose CustomerMinds.com for ease of use coupled with value for moneyâ€.
Mike McMahon, Managing Director of CustomerMinds.com commented on the contract win: “We are delighted to be helping Burnley FC achieve their commercial goals. We have become a dominant force in the Irish Market and are now getting strong interest from the UK marketers who need to accelerate sales, control costs and show marketing resultsâ€.
Marketers can avail of a Free Trial at: www.CustomerMinds.com/ie/FreeTrial or by calling +353 1 2311017/ 0207 692 0585.
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About CustomerMinds.com
CustomerMinds.com provides an easy-to-use, integrated marketing platform that allows marketers to increase sales and generate leads while saving time and money. Communication with customers can be conducted quickly by creating and sending high impact messages across multiple channels including e-mail, mobile and Web. Uniquely, the behavioural data is tracked and integrated across all channels to provide actionable insights into contacts’ interests and needs – without the need for programming knowledge or relying on external suppliers. In addition, easy-to-understand dashboards provide an immediate understanding of the success of marketing efforts.
