Business expert and online marketing guru tells business TV channel: traditional PR people mess up online

Best-selling author and business expert David Meerman Scott tells business TV producer yourBusinessChannel that most traditional PR people don’t understand online marketing and PR.

England, UK, September 01,2008 — David Meerman Scott has got news for traditional PR people: public relations today is much more than dealing with the media. Scott, a business expert in online marketing and best-selling author of The New Rules of Marketing and PR, shares this thinking in a new business TV show from business TV producer yourBusinessChannel.

“I think that traditional public relations people aren’t public relations people they are media relations people. They are skilled at working with newspaper, magazine, television, reporters, broadcasters and editors. They think that is the only way that you can communicate. Well I have news for those people,” he tells the business TV network.

Scott, whose online campaigns have delivered over $1b in sales for clients worldwide, has built his formidable reputation by providing expert business advice to help companies communicate directly with customers by creating interesting, relevant content.

“You can communicate directly to the public through your website. You can communicate to the public through your blog. You can communicate directly to your public using press releases. That is a way that smart organisations are reaching people today.”

Meerman Scott’s expert business advice about Marketing and PR appears in yourBusinessChannel’s Business Legends series of business TV shows, designed to provide businesspeople and entrepreneurs with punchy, practical insights from recognised business experts.

Meerman Scott is also a member of yourBusinessChannel’s new Million Dollar Team business TV series. Billed by the business television network as the ultimate business TV series, Million Dollar Team will access over $1m worth of sales genius for viewer’s businesses.

Further links/information:
* View this and other business TV shows featuring business experts.
(http://www.yourbusinesschannel.com)

* News about the latest expert business advice and upcoming business TV shows. (http://www.yourbusinesschannel.com/blog.aspx)

* Business television on your website or blog.
(http://www.yourbusinesschannel.com/partner.aspx)
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Contact :
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
[email protected]
http://www.yourbusinesschannel.com