AlarmForce Expands Into the Personal Emergency Response Market

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TORONTO, Feb. 20 /CNW/ – TSX – Trading symbol – AF Joel Matlin, President and CEO, is pleased to announce the launch of AlarmCare, a new product line from AlarmForce Industries Inc. Using AlarmForce’s 20 years experience with live two-way voice response, this same monitoring technology will now be available for AlarmCare: a 24hr Personal Emergency Response System (PERS) designed to instantly respond and send help in the event of an emergency.

Joel Matlin said: “We believe that AlarmCare will be a product of tremendous interest at this time. Fuelled by an influx of baby boomers,
Canadians and Americans approaching retirement are one of the fastest growing demographics in North America. AlarmCare will seek to meet the needs of many people in this group: elderly people who live alone, those with medical conditions, those with difficulty walking or in danger of falling. Anyone who may need help in the event of an emergency will benefit from AlarmCare. “AlarmForce proposes to install and maintain the AlarmCare system at no cost, with no annual contract. We believe this makes our offer significantly more affordable than that of the competition in the PERS industry. AlarmForce will continue in its commitment to offer the same exceptional value at the lowest price to all of its customers.

Mr. Matlin added: “We believe that this new product provides growth potential for AlarmForce by complementing our existing lines and the business model which has proved so successful. We propose to install AlarmCare in all of our current markets where the AlarmForce brand has become well established.”

AlarmForce Industries Inc. is Canada’s largest manufacturer and installer of two-way voice home alarm systems and line-cut protection. There are offices serving all major markets in Canada and selected markets in the United States.

Certain statements in this news release may contain words such as “could”, “expects”, “may”, “anticipates”, “believes”, “intends”, “estimates”, “targets”, “envisions”, “seeks” and other similar language and are considered forward-looking information under applicable securities legislation. These statements are based on AlarmForce’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which AlarmForce operates. These statements are subject to important assumptions, risks and uncertainties, which are difficult to predict and the actual outcome may be materially different from those contemplated in such statements. Unless otherwise required by applicable securities laws, AlarmForce disclaims any intention or obligation to update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise.

For further information:
Investor Relations Dept.,
Tel: (416) 445-2001 ext No. 225,
Fax: (416) 445-9381,
email: [email protected]
www.alarmforce.com

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