Woburn, MA – These days, everywhere you look, organizations are beginning to take advantage of what social media has to offer. With the constant growth of the internet and in light of the economic recession, more and more companies are dipping their feet into the Twitter and Facebook pools in an attempt to broaden their reach, learn what their customers really want, and in the process grow their businesses at little to no cost. Among industries using social media, dentists are not frontrunners but should consider it based on early results from Dr. Kimberly Loos’ practice.
The initial campaign has involved an active Twitter (http://twitter.com/drloos) and two Facebook fan pages, including “A Great Smile”. Within the initial two months, these initiatives have allowed the practice to reach hundreds of new people at a modest budget. Keys to success include frequent updating with information about cosmetic dentistry and other dental procedures of interest to fans, as well as timely responses to fans’ comments.
At this early stage, the campaign is already resulting in 20% growth in monthly traffic to the web site as well as generation of inquiries. Prior to this, the web site did not generate any inquiries from potential clients. Being one of very few dentists to take the leap into social media has been tricky in that there are few examples to follow. However, the initiative has opened a door to new clients, giving Dr. Loos a chance to interact and build relationships with a large number of potential patients affordably.
About Dr. Loos
Dr. Kimberly Loos, (www.drloos.com), is a family and cosmetic dentist in San Jose, California. Her dental office offers a wide variety of dental services including a complimentary dental screening for new patients. Dr. Loos offers a wide variety of aesthetic and restorative dental services to enhance her patients’ appearance and give them the smile they deserve.
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