Andover, MA – June 1, 2011 – California Products® Corporation, an Apollo Capital Management portfolio company, is pleased to announce the introduction of California® Performance Coatings. California Performance Coatings is a family of specialty use products formulated for exceptional performance. The launch of the new line includes five exclusive products that can be sold through various California Products distribution channels. The new products include an acrylic anti-slip surface, a waterborne masonry floor sealer, a cabinet and trim enamel, a mildew eliminating masonry waterproofer, and an acrylic waterproofing sealer.
“We are extremely excited by the initial product offering packaged under this very appealing design. These high volume products will add increased diversity, value, and branding for our dealers. We will continue to investigate additional market and technical opportunities to expand this program,” states Dan Cohen, Vice President of Sales and Marketing.
Skid-Grip® Anti-Slip Surface is 100% acrylic and provides a slip resistant surface that is specially designed to enhance existing concrete or asphalt. The superior adhesion and uniform application of this product prevents flaking and peeling and provides a layer of color fade protection. Skid-Grip is available in 7 standard colors and is ideal for pedestrian walkways, parks and playgrounds, cement stairs, patios, sidewalks, sport courts, and more.
Ultraplate™ Cabinet and Trim Enamel is an extremely durable, washable and scrubbable super enamel. The product can be used on new or previously painted wood and metal. Ultraplate is ideal on cabinetry, shelving and future. This cabinet and trim enamel has surpassed adhesion and gives a factory like finish with ultra leveling characteristics.
Weatherplate Waterproofing Sealer is low VOC and prevents moisture damage on multiple surfaces. The non-yellowing and crystal clear finish protects against salt water and can be used on wood, brick, masonry, canvas, concrete, stucco and more.
Stopz™ Mildew Eliminating Masonry Waterproofer is a 10 pound-force per square inch (psi) product ideal for interior and exterior use in residential and commercial settings. The product withstands hydrostatic pressure equivalent to water pressure at a depth of 22 feet. This satin prime and finish coat has a breathable film that prevents the growth of mildew.
Seal & Step™ Waterborne Masonry Floor Sealer is an industrial maintenance product that prevents water penetration. This interior and exterior floor sealer cures, seals, hardens and dust proofs. This crystal clear and non-yellowing satin finish can be applied to vertical and horizontal surfaces.
Skid-Grip, Ultraplate, and Weatherplate are now available. Stopz and Seal & Step will be available Fall 2011.
About California Products Corporation
Headquartered in Andover, Massachusetts, California Products Corporation is a leading-edge manufacturer of California Paints® and Storm Stain® architectural coatings, including 2010® and Fres-Coat® Velvet Flat, the consistently rated #1 house paint by an independent national study. Its Recreational Products Division is the world’s largest producer of acrylic athletic surfacing materials, primarily for tennis and running tracks. DecoTurf® and Plexicushion® tennis surfacing products are selected for use at the world’s most prestigious tennis events including the US Open and the Australian Open. Fiberlock Technologies®, a wholly run subsidiary, offers the broadest and most comprehensive product lines for mold remediation as well as lead and asbestos encapsulation. For more information, visit www.calprocorp.com
Contact:
Lindsay Thibeault – Marketing Coordinator
[email protected]
