Sydney, 3 June 2011 – From Monday 6 June, Australian consumers will have the opportunity to snap up one of just 2,000 limited-edition “red” EOS 1100D digital SLR cameras. Offered nationally through JB HiFi, Bing Lee, Harvey Norman, Ted’s and Camera House stores, the limited-edition Twin IS lens kit includes engraved numbering, a numbered certificate and a bonus custom-made aluminium travel case.
“The limited-edition red camera has attracted a lot of attention pre-launch with its distinctive looks and, together with the bonus case and unique numbering, will be highly sought after by consumers in-store,” said Brydie York, General Manager – Sales & Customer Leadership, Canon Consumer Imaging, Canon Australia.
The Limited Edition EOS 1100D Red Kit is valued at RRP$1,199.
Kit Contents
• Red Digital SLR Camera EOS 1100D
• EF-S 18-55mm f/3.5–5.6 IS II Lens
• EF-S 55-250mm f/4–5.6 IS Lens
• EOS Red Wide Strap
• BONUS – Canon Custom Aluminium Travel Case worth $70
• Limited Edition Engraved Plate (# of 2000)
• Accessories – Charger and Connection Cords
• Numbered Limited Edition Certificate from Canon
About Canon
Canon Australia is a market leader in digital imaging technology for consumers and businesses. Canon EOS digital SLR cameras are the No.1 choice for DSLR buyers in Australia*1. In addition to the best products and services, Canon is dedicated to contributing to the growth and popularity of photography at all levels in Australia. It does this in many ways, including the popular World of EOS online portal and the key sponsorships of the Canon AIPP Australian Professional Photography Awards the World Press Photo exhibition globally.
*1 59% value share for Full Year 2010. Source: GfK Retail and Technology Australia, Digital Still Cameras – DSLR, Retail Sales Value, Jan 2010-Dec 2010 (excludes MMC, Internet and online channels)
Media Contacts:
Hill & Knowlton Media Bureau
T: 61 2 9286 1237
E: [email protected]
Media Product Reviews:
Nick Johnson – Hill & Knowlton
T: 61 2 9286 1206
E: [email protected]
This Press release is brought to you by Canon Australia – Your first digital SLR – what you should know. For more ideas on capturing that perfect moment with digital cameras, visit the Canon website.
