Digital direct marketing agency PCD has won a wide ranging pension brief with Capita. The work will begin with a data insight exercise before rolling out with both online and offline campaigns.
Capita looks after 1.6m teachers in over 4,000 schools and colleges.The campaign will use data modelling to inform an extensive customer relationship management campaign targeting both teachers and employers.
Commenting on the campaign Steve Moncrieff, director of strategy said: ?Our approach to audience segmentation and driving real insight from the data means that our creative pulls harder to deliver great results.?
PCD is based in Leeds and operates across the UK. It has an expertise in direct and digital response marketing across any channel.
Emma Cripps, marketing manager of Capita said: ?PCD showed great insight into our members journey and their approach to developing well considered and researched creative really impressed.?
ENDS
For further information contact Nathan Lane on 07447 921654.
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