CCgroup and Escapade join the PRCA

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After a series of discussions with the PRCA’s Membership and Partnership Director, Steve Miller; Escapade and CCgroup felt it was in the best interests of the company to become a member of the network.

Europe’s Largest PR Association

“The PRCA is a professional body founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals.” – Steve Miller, PRCA.

CCgroup and Escapade attend PRCA organised networking evenings, seminars, master classes, events and training sessions on a regular basis all of which have many benefits for the team.

“Members stand to benefit from the PRCA’s Consultancy Management Standard CMS. The CMS combines elements of ISO9001 and Investors in People specifically geared towards a PR consultancy. It’s designed as the hallmark of PR excellence” – PRCA

Adapting To An Ever Changing Sector

Public Relations is changing quickly. It’s no longer enough for a consultancy to have deep sector knowledge, a breadth of marketing expertise and superlative contacts. PR consultancies need to be professional, well-run businesses that are sophisticated and flexible enough to pre-empt market changes, anticipate client demands and evolve rapidly to meet market challenges and opportunities head-on.

The UK, and London in particular, is one of the largest, most densely populated PR markets in the world. There are still so many agencies that are not enjoying the benefits and the professional rigor the PRCA brings. The PRCA provides a competitive advantage that’s important for CCgroup and Escapade to have.

About Escapade PR:

Escapade is a consumer lifestyle public relations consultancy with offices in Reading, London and the Thames Valley. Firmly focused on intelligent creativity and the opportunities presented by modern media platforms, Escapade offers a diverse and comprehensive proposition for consumer tech pr, food and drink pr and fmcg pr to aid business growth. For more information contact the team via http://www.escapadepr.com/contact.

Contact Information

Escapade, Floor 2, Imperium, Imperial Way, Reading, Berkshire, RG2 0TD. Tel: +44 (0) 118 920 7675, Email: [email protected]

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