For Immediate Release:
Dave Jeff Has The City At His Feet With The Release of THE PHLI Classic
Chicago, IL—Every Chicagoan dreams of having the Windy City at his or her feet. On July 28th, that dream becomes a reality with the launch of the PHLI Classic, a fresh new set of kicks, fashioned after the Chicago Flag.
The blue and red striped shoe is the brain child of PHLI CEO, Dave Jeff, and the internationally known, K-Swiss. The limited edition shoe will be accompanied by matching hats, allowing Windy City residents to stay stylish and rep their city with every step they take.
The release of the PHLI Classic will be celebrated at the 3rd annual PHLI Block Party. The party will offer fans a day of food, music, and fashion. DJs such as Twilight Tone, Timbuktu, Sean Mac, and Mustafa Rocks, will join the PHLI resident DJ, Roosevelt Treasurechest on the 1’s and 2’s by supplying beats all day. PHLI Music Group artists DP Da Phrancise, Black Orchard, and BJ The Chicago Kid, as well as Chi-town favorites GLC, Twone Gabz, Rhymefest and more will also be on hand to rock the mic. Over the years the Block Party has become known for its impromptu performances by national celebrities. Last year, Kanye West shocked the Harper Court crowd with his unannounced set. Don’t sleep on this year’s party, as Dave has lined up some very special mystery guests.
Everything is going down on Saturday, July 28th in Harper Court, the home of The PHLI Store. The PHLI store is located at 5210 S. Harper on Chicago’s Southside.
Those that missed last year’s party are still kicking themselves, miss this one and you’ll be doing the same. But, now thanks to the PHLI Classic, you’ll be able to do so in never before seen Chi-town style.
For more info, press requests, or other inquiries please contact [email protected]
About PHLI WorldWide
PHLI Worldwide is a lifestyle brand that encompasses fashion, music, and marketing. PHLI was founded by Dave Jeff, and is based in Chicago, Illinois.
Dave Jeff began his career in retail more than 12 years ago as a manager and buyer. As he worked in the retail business, he noticed that many of the bigger lines lacked a street marketing presence. As his career continued to grow, and he traveled the country as a buyer, Dave was able to spot trends in fashion, production, and marketing. With deep connections in Chicago’s Hip Hop scene, as well as the music industry, Dave was able to bridge the gap between the major clothing companies and the streets, and launched the PHLI line of clothes. The first PHLI clothing products were t-shirts featuring the Notorious B.I.G., Tupac, and Slick Rick, since then Dave Jeff has produced numerous t-shirt designs, hoodies, sweaters, pants, shorts, and most recently The PHLI Classic shoe.
At the end of 2002 Dave opened The PHLI Store, Chicago’s first sneaker boutique with a private line of apparel. The PHLI Store is located in Hyde Park, the neighborhood in which Dave was raised. Hyde Park inspired Dave Jeff when he began his career, and continues to inspire him now.
“PHLI is being different, being cool. The diversity of Hyde Park is what made me PHLI. Hyde Park is a well-rounded neighborhood that exposed me to people of different cultures, and different statuses. In Hyde Park the only ‘norm’ is being original.â€
Indeed, Dave Jeff strives to be original in everything that he does, and has attracted the attention of K-Swiss and Nike, both of whom look to him for guidance as how to best reach urban and Hip Hop consumers. In addition to his consulting work for K-Swiss and Nike, Dave Jeff counts DJ Jazzy Jeff, Rhymefest, Terry Hunter, Kenny Dope, and other artists among his client base. Working with those artists, and his experiences as an aspiring emcee, dancer, and record label employee led Dave to expand PHLI into the music world via The PHLI Music Group.
The PHLI Music group acts a as a management company for artists that fit the PHLI criteria of originality and skill. Currently, the roster boasts a diverse group of artists covering Hip Hop, R&B, Gospel, and Rock.
“In the beginning people thought I was crazy,†Dave recalls. “But my vision was my gift.†And now Dave plans to share that gift with the world.
Dave Jeff
PHLI WORLDWIDE
http://www.myspace.com/phli
5210 S Harper Ave
Chicago, IL 60615
(773) 493-7454
