ATLANTA, GEORGIA – No sport is more sponsor friendly and no sport is more sponsor dependent than motorsports. The very existence of some of the biggest players in racing, including the legendary Pettys, has literally been determined by their ability to attract and retain sponsors. Now, for race teams, drivers, race tracks, racing series and sanctioning bodies help has arrived in the never ending pursuit of sponsorship – a company aptly named “NEED SPONSORSHIP”.
Comprised of a team of senior executives from the motorsports marketing and sponsorship worlds, the experts at NEED SPONSORSHIP are bringing their decades of sponsorship expertise to those involved at all levels of motorsports – especially those that are up and coming or at the grassroots level that will most benefit by fully understanding how to make sponsorship work for them. The senior team at NEED SPONSORSHIP has personally generated millions of dollars in sponsorship, and has created and managed some of the most prominent sponsorship programs in the motorsports industry.
“The level of talent as well as the number of tracks and events has never been higher, but ultimately it will be the ability to attract quality sponsorship that determines who thrives in this extremely competitive environment,” says Larry Lubin, NEED SPONSORSHIP President. “Our mission is very straight forward, you focus on the racing and we’ll take care of the sponsorship.”
“I have had the pleasure of developing and managing some of the largest multi-million dollar sponsorship programs in racing. I’ve worked with prominent series like NASCAR, IndyCar and NHRA. I’ve worked with many of the biggest names in racing including Dale Earnhardt, Sr., Richard Petty, Jeff Gordon, Mark Martin, Bill Elliott and Kevin Harvick. I’ve also worked with major corporate sponsors such as M&M/Mars, Pennzoil, Georgia-Pacific, Hershey’s, Coca-Cola, UPS, Chevrolet and Kroger. However, I have to say that nothing excites me more than the opportunity that NEED SPONSORSHIP is providing for me to share my knowledge with up and coming drivers, tracks, racing series and sanctioning bodies.”
“The foundation of racing is at the grassroots level – late models, stock cars, sprint cars, karting – and that’s where its future will be determined,” Lubin continued. “NEED SPONSORSHIP can really make a difference in the lives of individuals, families and organizations. It is extremely exciting and personally rewarding.”
About NEED SPONSORSHIP
NEED SPONSORSHIP, based in Atlanta, GA and with offices in Ft. Lauderdale, FL, offers a wide range of programs and services, many of which are custom tailored for individual needs, with the primary focus of assisting all those in motorsports in achieving their sponsorship goals. Services include sponsorship workshops, sponsorship plan development, proposal and presentation preparation, sponsor identification, activation programs, website development, sponsor relations and more.
For all those in racing who NEED SPONSORSHIP call 866-703-7070 and visit www.needsponsorship.com.
