Conversion Hub, Singapore’s most comprehensive online marketing firm, is now the 1st digital marketing firm in Singapore to have all its consultants certified by the Google Analytics Individual Qualification (IQ) test. As a prerequisite, all consultants are required to have a test score of 90%, which is above the qualifying requirement of 75%.
Launched in March, the Google Analytics IQ test assesses the implementation and administration of the tool. It consists of 70 multiple choice questions which have to be completed in 90 minutes. This certification ensures that each and every consultant at Conversion Hub is technically competent in implementing Google Analytics features, such as:
• Funnel Visualization
• Revenue Metrics
• Motion Charts
• Event Tracking and Virtual Page views
• Custom Visitor Segmentation Variable
Banking on over two years of in-depth commercial Google Analytics experience, Conversion Hub’s consultants all received scores above 90%.
Said consultant Jaime Lin, “Having this qualification is a mark of our profound understanding of Google Analytics, and reinforces the level of competency Conversion Hub has with measurement, performance and conversion marketing.”
As a digital marketing firm, Conversion Hub focuses on ROI and measurable results. Conversion Hub consultants use Google Analytics to do basic tracking across their marketing services – from search engine marketing, media placement, social media marketing and search engine optimization.
“Google Analytics the best free analytical software that allows us to track across multiple parameters and dimensions, and enables us to pick up correlations between efforts and results. It’s a scientific way of marketing,” remarked Mr Christopher, Managing Partner at Conversion Hub.
“While we are thrilled to have performed so well with the test, more important are the skills we can apply with our knowledge and practical experience with Google Analytics,” said fellow consultant Linda Ho.
With this mark of certification, SME clients can be further assured that their campaigns are in the hands of qualified consultants who have a firm grounding in the complete suite of Google Analytics tools and the hands-on skills to match that will optimise an online campaign. Be it a quick one page monthly report or comprehensive executive report, Conversion Hub Google Analytics consulting can help provide companies with the deep insight and comprehensive data required to make important website decision making in data-driven marketing at an affordable cost.
About Conversion Hub
Conversion Hub is Singapore’s most comprehensive internet marketing firm that specializes in new emerging social media and conversion marketing. We also have an in-house team of design ROI trained in website design. Measurable and Transparent Performance of our internet marketing campaigns has always been the key focus of Conversion Hub’s business strategy. We are also Singapore’s first and only firm to have our internet marketing consultant certified Professional Internet Marketer (PIM) by WebCEO, which is the defacto “Fortune 500” standard for online marketing. We are trusted by many brand-name MNC clients from diverse industries from technology to F&B and retail, providing a one stop end-to-end solution.
