CRM has become one of the most-sought-after customer-centric strategies. In fact, contrary to the earlier notion that CRM is an option only for the giant corporations and large-cap companies, nowadays, opting for CRM software systems is well within the reach of small and medium scale companies due to down-to-earth prices.
With its many tools and applications, CRM software systems can be used by diverse range of industries including healthcare, pharmaceuticals, brokerage, real estates, manufacturing, financial services, retail and consumer goods, travel and tourism, hospitality, and automobile, among other. Moreover, contrary to the perception that SMEs have very little scope of using CRM applications, modern CRM technologies offer many new areas of expertise such as E Business, Content Management, employee relationship management, patient relationship management, sales automation, enterprise resource planning, knowledge management and business intelligence.
Although there are no standard definitions of SMEs (small and medium enterprises) globally but generally, from the view of CRM, enterprises with 100-500 customers are termed as SMEs. However, SME might as well mean an individual working from home or companies with couple of employees. Don’t be surprised to learn that CRM finds its utility even if a company has only one customer. Nevertheless, regardless of how you define SMEs, it is a reality that hundreds of thousands of SMEs have successfully implemented CRM systems and have been benefited by CRM technologies.
Benefits of CRM to SMEs
Often, CRM offers more benefit to SMEs than large companies. Most critical part of any CRM is to re-engineer front office, which becomes more and more difficult when number of customers, employees and department increases. Given the relatively higher amount of money poured into CRM initiatives, small businesses know that any failure on their part will result in the collapse of the CRM system. Therefore, small entrepreneurs and business owners generally tend to closely monitor CRM implementation. Moreover, in small-scale companies the resources are less, which makes it possible to optimize the processes and to integrate the system very easily.
Here are few of the top benefits of CRM systems to SMEs
• Easier marketing campaigns
• Improved accounting and administrative functions
• Overall revenue growth
• Higher productivity and operational efficiencies
• Faster and reliable customer services, support and satisfaction
• Great reduction in marketing and customer support costs
• Better communication channels
• Achieve competitive edge over the peers
• Establish an integrated internal business system and overall discipline within the organization
• Automation of day-to-day tasks, which makes it easier to handle routine matters
In Conclusion:
If you were a small business owner that is striving to capture better market share and yearning to scale higher in your business, you would be better placed to achieve your goals by opting for CRM systems. You should look out for CRM vendors that can offer you customized, easy-to-install and reliable yet inexpensive CRM software systems. AquaCRM is one such vendor that has the expertise to deliver innovative CRM solutions, which require less technical resources, which are easy to integrate, and which have better scalability, versatility and usability. AquaCRM is the brand name of ThaiCRM software; a company based at Thailand and run by young, highly qualified and experienced IT professionals.
