Dublin, Ireland, July 16, 2007 – The electronic ticket guide sports-tickets-deals.com has added a merchandise engine to its range of services. All of the site’s categories for sports teams and individual athletes now present an extra link that connects visitors with recommendations of merchandise offers of the visitors’ interest.
The content of the site’s former merchandising category builds the base for the customized output the users get to see in accordance with their choices during navigation. For instance, users get to see links to recommendations of merchandise articles of Tiger Woods when they choose the golf category. Similarly, links to a list of articles of Fernando Alonso appears when users choose the Renault team.
The makers of sports-tickets-deals.com emphasize the site’s retailer independent orientation. The lists of recommended articles obtains its results from various retailers and compares the features of each offer in order to organize the list. Differing from conventional search services, sports-tickets-deals.com does not require that users specify any search words to conduct their searches. Links to suggested categories automatically accompany the navigation through the site. To assure that users do not become confused by too many recommendations, these links appear decently around the main texts.
Whereas other search guides focus on the presentation of unfiltered results, the developers of sports-tickets-deals.com concentrate on a rational filtration of possible results to reduce the complexity Internet users experience while comparing offers. According to the site’s marketing department, user feedbacks show that visitors welcome the presentation of offers instead of providers in a list of results. Following the marketing managers, sports-tickets-deals.com is a step towards the convergence of concise information and decent guidance through a range of customized offers that users specify by browsing the site.
One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.sports-tickets-deals.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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