Every webmaster wants the same thing: to see their website on the first page of Google for particular search terms relevant to their subject and website content. This is the only real way there can be a guarantee on a website doing well, attracting the relevant visitors it needs and helping its owner be successful online.
Because it is what every website owner wants it is also difficult to achieve without the help of expert search engine optimization (SEO) knowledge. SEO firms of individual SEO gurus, these days, do not come cheap. Their expertise is something a website owner knows he needs to pay for but, usually, finds he can’t afford.
Comscore, a web research company, commissioned studies which suggest that as many as one in three website underperform and are in real need of SEO attention while more than six in ten need occasional SEO attention which is overlooked because the webmasters who run them do not have the available budget at the time.
With the money available to spend on the search engine optimization of their website many webmasters look to take on the work required themselves. This is where things can get a bit tricky. Online research can give them some ideas of what is needed but there is no immediate way to tell which technique discussed online is truly valid or has now been discredited and could, at best waste your time and, at worst, actually harm the website it is being applied to.
This is exactly where a new book written by David Amerland, an SEO expert whose company has taken dozens of different sites to Google’s first page, SEO Help: 20 steps to take your site to Google’s #1 page is designed to provide exactly the kind of hands-on advice which a webmaster would have got if a search engine optimizer stood over their shoulder and gave advice as they worked on their website and its content.
“Being found on the web is the new battleground. The web is growing at a dizzyingly fast pace. Just having a website and hoping it will be found is no longer good enough. You need to make sure that it is placed high on the organic search engine results page otherwise the only ones who will visit it will be you and your friends and family,” explains the book’s author, “SEO however, usually, requires deep pockets because it’s not the kind of thing you can do once and forget about it. This traps you, for lack of a better word, into long-term contracts with SEO firms, like mine, who deliver the results you need at a cost. Yet the huge advantage of being online is that you reduce the operating costs associated with the set up of a brand-new business and give yourself the valuable breathing space you need in order to make it succeed. This is exactly where my book comes in. With its help you learn what you need in order to optimize your website and make it appear high on the search engine results pages, without however locking yourself into any long-term contract or ruinously expensive SEO work.”
Separated into twenty chapters, each of which covers an essential aspect of SEO work, SEO Help: 20 steps to take your site to Google’s #1 page can be read sequentially or dipped in as required. It is designed to be used by new as well as established webmasters looking to optimize their websites and take them to a new level in terms of their search engine performance.
“SEO Help: 20 steps to take your site to Google’s #1 page will give you a natural advantage over your competitors,” says David Amerland, “provided you read it before they do.”
Notes to editors
SEO Help: 20 steps to take your site to Google’s #1 page is available to buy from Amazon and any quality offline or online bookshop. ISBN: 978-1-84481-996-6.
It is also available as an eBook from most reputable online eBook stores. ISBN 978-1-84481-997-3. It can also be purchased directly from David Amerland’s website: www.helpmyseo.com.
