Devon based bedding retailer Panters & Sons is bucking the trend of struggling retail sales figures by using the web to ensure sales growth.
Exeter, Devon, UK, January 23rd 2009 (PressReleasePoint) – Panters, whilst still maintaining its local high street presence in Devon has turned its attention to attracting new customers via its website. Recognising that an ever increasing number of shoppers choose to buy products from their comfort of their own homes Panters has been able to produce a new and significant income source to the business. Panters specialise in Fogarty and Dorma bedding and also supply many other leading bedding and home accessory brands such as Bedeck, Dartington and Denby.
The success in their online sales has been typified by the volume of online orders received in the post Xmas sale period. In fact they were even taking orders on Christmas day when all their shops were shut!
MD Roger Panter says: “We have noticed a significant growth in sales volume via our website since we actively began marketing it on Google. Sales of Fogarty & Dorma bedding. have wildly beaten our expectations.”
The success of the online arm of Panters business can be put down to its innovative strategy of employing both ‘pay per click’ advertising and search engine optimisation. Ultimately this has led Panters to secure 1st page position on Google for most of the key words and phrases that people use to find Fogarty & Dorma bedding, the net result of which is a huge amount of targeted traffic to their website.
Given the current poor state of high street retail sales and the horrendous loss of huge and established retailers like Woolworths many other small business could do well to look at the example of Panters & Sons and turn their attention to the web in order to flourish in these difficult trading times.
Contact:
Roger Panter
Panters
32 Sidwell St
Exeter ,Devon EX4 6NT
01-392-201-611
[email protected]
http://www.panters.uk.com
