Charlotte, NC: Gail Z. Martin, President of DreamSpinner Communications, has a chapter included by invitation in a new book by HealthLeaders Media, “Case Studies in Niche Marketing.†Martin was asked to write the chapter on how health and wellness companies can engage Millennials (also called Gen X and Gen Y)—consumers ages 20 – 42.
Case Studies in Niche Marketing is available through HealthLeaders Media at http://www.hcmarketplace.com/prod-6448-EW73801A.html
Martin is a popular speaker and teleseminar presenter with over 20 years of marketing experience in senior executive roles in both corporate and nonprofit organizations. As a marketing consultant, an author and a professor at UNC Charlotte, Martin shares her experience to help coaches, consultants, authors and entrepreneurs discover effective strategies to promote their companies.
DreamSpinner Communications offers exceptional writing, marketing and teleseminar programs for companies throughout the U.S. and Canada. For more information, visit www.DreamSpinnerCommunications.com.
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CONTACT: DreamSpinner Communications 704-595-9581
