October 20, 2009 , Naysayers who predicted that ecommerce for personal goods will be a failure online are now on their way to pick up a piece of humble pie! Not only is online shopping for clothing growing at a healthy pace, products like shoes are creating a buzz for online shoppers.
Surprised? Don’t be. Australian price comparison portal, MyShopping.com.au recently saw the keyword SHOES show up at the seventh position on their web site from a tardy 100th position just a month ago. Shoppers have it good with MyShopping.com.au’s shoe range as they are not limited to a single retailer and offer some of the best online deals one can find in Australia. A quick search for shoes also gets MyShopping.com.au’s shoe catalog at a prominent location.
Amazon’s recent purchase of Zappos.com for a cool $847 million has set the stage for some serious online shoe shopping. A key component in Zappos’s success is social media…with most of their employees using Twitter as a marketing tool in an informal basis (last count, 400 Zappos employees were tweeting regularly). According to NPD Marketing Research, etailing of footwear is likely to increase by a healthy 20% ?something that retailers just have to do something about!
Andrey Tyshchenko, CEO at MyShopping.com.au feels that his few 1000s of shoe listing on the price comparison portal is likely to help buyers choose more easily as the pricing is attractive and the top retailers present on the web site help build buyer confidence. So the next time an online shopper plans to buy shoes, it is quite likely that he/she will do a quick search online and is likely to have shoe sizes handy! Not only is online shoe shopping an eye-opening experience it manages to save buyers the tiring hours of trudging from one shoe shop to another.
ABOUT WWW.MYSHOPPING.COM.AU
Australian owned MyShopping.com.au’s innovative comparison shopping technology is making online shopping informative, effective and rewarding. Smart shoppers can save time, money and effort by using the site to help you find the right product from the best merchant at the best price. Over 600 online retailers represented with 5.2 million hits per month.
