Nobody can knows everything
You know your business and the best of the ecommerce development agencies know theirs. Too many organisations believe that by hiring young, computer fanatics that they will be able to harness the web to their own ends for a modest sum, or at least much cheaper than the cost of hiring an ecommerce digital agency. Of course, that approach is a false economy as the internet and what it offers is much bigger than any one person can truly handle especially as the ground rules are changing all the time.
We can all kick a football and some of use that play for local clubs or five aside teams think that we’re pretty good; but, nobody that plays social league soccer imagines for one minute that they could play for Sir Alex Ferguson.
A top London digital agency deploys internet marketing experts that are the equivalent to the players fielded by Chelsea, Tottenham, Arsenal, Fulham etc. In other words, if you wish to compete online with the best, you have to hire the best, although online marketing and ecommerce experts won’t cost quite as much as Abramovich’s latest signings.
To use another analogy; most of us can drive a car but we would not consider ourselves skilled enough to drive the super highway of Formula One and yet that is what organisations expect of their staff. Of course, we all know how to go online and surf the Internet but to drive customers to your website requires considerable up to date knowledge of the latest search engine practices and a keen understanding of human nature on the web.
Ecommerce Agency in London
Here are a few top tips for ecommerce success online:
- Website design: this is your platform for selling your goods and services and you should ensure that it is attractively designed and clearly branded, easy to navigate, uses Flash imagery sparingly, and hs good copy that is search engine optimised and revised on a regular basis.
- Social networks: study the online form for effective marketing through Facebook, Twitter et al. It is easy to cross the line turn positive news into a negative response.
- Pay Per Click: handled well, your money can go a long way online to ensure that you get the right kind of clicks through to your website.
Other areas of online marketing that your ecommerce digital design agency can help you with include: Email campaigns, Affiliate marketing, Link building, Keyword research and competition analysis. That is not a definitive list but, hopefully, it has given you a clear idea of what you can expect from a leading online marketing agency.